[Today’s New Product] Low-Sugar, Low-Calorie "Hongcho"... Convenient Single-Serve Sticks

Daejang Cheongjeongwon Launches "Hongcho Low-Sugar Stick"

Unveils Two Stick-Type Hongcho Varieties and "Low-Sugar Pomegranate"

Daejang Cheongjeongwon announced on the 16th that its "Hongcho" brand is launching three new low-sugar products and expanding into the fermented health beverage market.

The new products include "Hongcho Low-Sugar Pomegranate," as well as stick-type "Low-Sugar Stick Pomegranate" and "Low-Sugar Stick Red Apple." All three products use high-quality allulose produced in-house by Daejang, significantly reducing both sugar and calories compared to regular drinking vinegar. They also contain indigestible maltodextrin, which is known to help suppress post-meal blood sugar spikes and promote healthy bowel movements.

Daesang Cheongjeongwon's 'Hongcho' announced on the 16th that it has newly launched three low-sugar products and is expanding into the fermentation-based health beverage market. Photo by Daesang

"Hongcho Low-Sugar Pomegranate" uses 100% fruit-aged fermented vinegar made with Spanish pomegranate concentrate. It contains only 3g of sugar and 37 kcal per 100g, with sugar reduced by 74% and calories by 56% compared to standard drinking vinegar.

The newly introduced "stick-type Hongcho" refers to individually packaged single servings (40ml each), offered in two varieties: "Low-Sugar Stick Pomegranate" and "Low-Sugar Stick Red Apple." Simply add one stick to water, sparkling water, or milk for easy enjoyment, and the compact size makes it convenient to use. Each 100g contains only 3g of sugar, and a single 40ml stick contains about 17 kcal.

Previously, in May last year, Daejang Cheongjeongwon launched two types of "Low-Sugar Hongcho" with reduced sugar content and calories, marketed as functional foods containing indigestible maltodextrin and aloe gel. In December of the same year, they released a warm beverage version of "Low-Sugar Hongcho." Within just over a year of its launch, "Low-Sugar Hongcho" achieved cumulative sales of approximately 20 billion won.

With this new product lineup, Daejang Cheongjeongwon plans to accelerate its efforts to capture the fermented health beverage market. From the second half of this year, the company also aims to speed up its entry into global markets, including Japan and Vietnam. Through these efforts, Daejang is targeting 30 billion won in sales this year from low-sugar Hongcho alone.

Ko Bonggwan, head of Daejang's sauce team, stated, "Low-Sugar Hongcho has achieved cumulative sales of about 20 billion won in just over a year since its launch, already proving its growth potential as a fermented health beverage with reduced sugar and calorie content. Moving forward, we will continue to expand our portfolio to offer both taste and convenience, while accelerating our push into global markets such as Japan and Vietnam, with the goal of becoming a world-leading fermented health beverage brand."

This content was produced with the assistance of AI translation services.