[New Product] "Enjoy Portuguese Desserts at Traders"... Shinsegae Food Launches 'Pick Bake Egg Tart'

Exclusive Large-Capacity Product for Traders
9 Egg Tarts for Just Over 10,000 Won

Shinsegae Food announced on June 16 that it will launch Pick Bake's Portuguese-style egg tarts as a large 9-piece pack at Traders bakeries nationwide. Pick Bake is a specialty brand that bakes authentic Portuguese egg tarts, gaining popularity among consumers by offering not only the classic flavor but also a variety of toppings such as chocolate, cream cheese, and lemon custard.

Shinsegae Food noted a growing number of consumers who feel burdened by dessert purchases, alongside increasing demand for trendy desserts made popular on social media at reasonable prices. In response, the company has planned to offer the signature product of the renowned egg tart specialty shop, Pick Bake, as an exclusive large-capacity product for Traders. This allows customers to enjoy high-quality, specialty-level desserts at warehouse discount stores without feeling financially burdened.

The 'Pick Classic' egg tarts by Pick Bake, available at Traders, feature a multi-layered, crispy pastry tart filled with a smooth and rich egg custard. Consumers can enjoy a crispy exterior and moist interior, and depending on preference, the tarts can be served chilled after refrigeration or made even crispier and warmer by heating in a preheated air fryer at 180 degrees Celsius for about two minutes.

The price for the 9-piece pack is 11,980 won, making each tart available for just over 1,000 won. The large-capacity packaging is ideal for groups of three to four people, and the product is expected to be well received by consumers seeking cost-effective desserts amid rising prices.

Meanwhile, since January, Shinsegae Food has been strengthening its competitiveness in the supermarket bakery sector by continuously introducing large-capacity dessert products at reasonable prices that reflect current trends at Traders bakeries. These include the 'Dubai Choco Croissant,' inspired by the chocolate dessert craze in Dubai, as well as 'Butter Tteok' and 'Ube Cream Mochi Bread.'

This content was produced with the assistance of AI translation services.