BTwain Partners with Global ERP Company 'Odoo' to Target AI-Driven Work Innovation Market

BTwain, a company specializing in artificial intelligence (AI) and big data, has entered into a strategic partnership with the global open-source integrated Enterprise Resource Planning (ERP) company Odoo, aiming to target the domestic AI-driven work innovation and ERP advancement market.

BTwain announced on June 16 that it had signed a top-priority strategic partnership with Odoo on June 15. This collaboration was established to address the digital transformation needs of Korean companies by combining Odoo's open-source integrated ERP platform with BTwain's expertise in data quality management, data governance, big data, and AI analytics technologies.

The two companies plan to address the high implementation costs and low flexibility associated with traditional large-scale ERP systems and will target corporate digital innovation needs through a "Korean-style next-generation ERP" model enhanced for scalability and practicality.

The growth of the global ERP market is also seen as a favorable factor for business expansion. According to market research firm Grand View Research, the global ERP software market is expected to grow from USD 77.1 billion this year to USD 157.1 billion by 2033, driven by the transition to the cloud and the spread of AI-powered automation. In particular, demand for ERP adoption among small and medium-sized enterprises is expected to lead market expansion.

Based on this partnership, BTwain plans to provide comprehensive services covering the entire process, from building Odoo ERP systems optimized for the domestic business environment to system migration and ongoing maintenance.

In addition, the company aims to refine and analyze internal corporate data using its AI technology, thereby strengthening work automation and data-driven decision-making systems. BTwain intends to expand its business scope beyond simple ERP implementation to become a provider of AI-based work innovation solutions.

The company is also working to shift from a project-based revenue structure to an annual recurring revenue (ARR) model that generates stable repeat revenue. BTwain plans to enhance tax and accounting features and groupware integration functions tailored to the domestic business environment, and gradually combine these with AI agents and data quality assessment modules to expand the share of its subscription-based solution business.

Lee Junghoon, CEO of BTwain, stated, "We are now in the era of ontology-based AI, which creates new value by assigning meaning to data. Based on the data capabilities we have accumulated over the past 23 years, we will take the lead in transforming corporate work processes through agentic engineering."

BTwain plans to expand its next-generation ERP business by combining data and AI capabilities in cooperation with Odoo, with the goal of evolving into an AI platform company that supports corporate work innovation.

This content was produced with the assistance of AI translation services.