Deepcommerce’s U.S. POLO ASSN. Ranks in Top 15 on Douyin Live Commerce

US. POLO ASSN., a fashion brand operated by Deepcommerce, a KOSDAQ-listed company, has proven its success in targeting the Chinese market by breaking into the top sales rankings on Douyin, China’s largest short-form and live commerce platform.

On June 16, Deepcommerce announced that the US. POLO ASSN. China flagship store ranked within the top 15 in the men’s footwear category on Douyin Live Commerce based on sales. The company explained that its brand operation strategy tailored to the Chinese market and the strengthening of its live commerce capabilities have led to tangible results.

Currently, the US. POLO ASSN. Douyin flagship store records an average daily sales amount of approximately 320,000 yuan (about 71.88 million won) and sells around 1,100 pairs per day. Deepcommerce stated that it has secured stable sales results thanks to the advancement of its brand management system and continuous improvement of its live commerce execution.

The company’s business in China is also showing continued growth. In the first quarter of this year (January to March), US. POLO ASSN. achieved sales of approximately 12 million yuan (about 2.7 billion won) in the Chinese market. This represents a roughly threefold increase compared to the same period last year, which is attributed to both increased brand awareness in China and strengthened competitiveness in digital sales channels.

Deepcommerce explained that entering the top 15 in Douyin’s men’s footwear category is not simply a result of increased sales volume but the outcome of combining brand management capabilities, data-driven marketing, and live commerce management expertise.

The company has established an integrated operation system that encompasses everything from developing brand strategies tailored to local consumer characteristics, to product planning and design, live commerce operations, and sales data analysis in the Chinese market. Through this, Deepcommerce says it has secured differentiated competitiveness in China.

Based on the live commerce operation experience accumulated in China, Deepcommerce also plans to expand its global business. The company aims to discover promising European brands, successfully launch them in the Chinese market, and then expand into overseas markets by utilizing Douyin and global cross-border e-commerce channels as part of its 'Global Brand Operator' strategy.

A Deepcommerce representative stated, “US. POLO ASSN.’s entry into the top 15 in Douyin’s footwear category demonstrates the market’s recognition of our brand management capabilities and live commerce competitiveness,” adding, “We will continue to grow as a global digital commerce company by discovering outstanding brands and expanding our global e-commerce channels.”

Deepcommerce’s strategy is to strengthen its growth engine by leveraging the operational competitiveness gained in China’s live commerce market to discover global brands and expand its overseas e-commerce business.

This content was produced with the assistance of AI translation services.