Shinhan Nara Sarang Card Surpasses 300,000 Accounts... Holds 'Short-Form Promotion Contest' Award Ceremony

Celebrating Milestone of 100 Billion Won in Cumulative Usage

Contest Held for Active-Duty Soldiers and University Students

Shinhan Bank announced on the 15th that it held an award ceremony for the ‘Nara Sarang Card Short-Form Contest’ on the 12th at its headquarters in Jung-gu, Seoul.

At the award ceremony for the Shinhan Nara Sarang Card promotional short-form contest held on the 12th at the Shinhan Bank headquarters in Jung-gu, Seoul, Jaepil Hwang, Head of Institutional Sales Department 1 at Shinhan Bank (third from left), winners and related personnel are taking a commemorative photo. Shinhan Bank

This event was held to celebrate two milestones for the Shinhan Bank Nara Sarang Card: surpassing 300,000 accounts for the first time among third-phase providers, and reaching a cumulative usage amount of 100 billion won. The ceremony recognized outstanding entries from a customer participation contest held in commemoration of these achievements.

The contest, which took place for about a month starting in April, targeted active-duty soldiers and university students. Participants submitted short-form videos showcasing their experiences using the Nara Sarang Card and its major benefits.

Shinhan Bank selected the final winners based on a comprehensive evaluation of creativity, delivery, completeness, and potential for practical use. The grand prize-winning entry received high praise for presenting benefits such as PX (military store) discounts and transportation discounts in a way that was easy to understand and entertaining from the user’s perspective—benefits that soldiers can experience in their daily lives.

Jae-Pil Hwang, Head of Institutional Sales Team 1 at Shinhan Bank, stated, “We will continue to expand benefits and services that provide tangible support for soldiers' financial lives, and consistently create programs where customers can participate and communicate directly.”

This content was produced with the assistance of AI translation services.