CJ Olive Young Opens Second Store in LA's Premium District, Accelerating K-Beauty Expansion

Grand Opening Day at Century City Store Draws Massive Interest
Over 100-Meter Queue as Shoppers Line Up Early

Skincare-Focused Store and Enhanced Membership Programs
Aiming to Grow as a 'Local Beauty Retailer' in the U.S.

CJ Olive Young is accelerating its expansion into the North American market by opening its second offline store in Los Angeles, California.

On the 14th, Olive Young announced that it opened the "Olive Young Century City" store at Westfield Century City in California, USA, on the 13th (local time). On the opening day, the store drew significant attention from local consumers, with visitors lining up from early in the morning and a queue stretching over 100 meters inside the mall.

Exterior view of Olive Young Century City, the second local store located in Los Angeles, California, USA, on the 13th (local time). CJ Olive Young

The Century City store, covering approximately 250 square meters (76 pyeong), is located in a premium commercial district near Beverly Hills and Rodeo Drive, renowned affluent areas in the western United States. Its proximity to high-income residential neighborhoods such as Bel Air, Brentwood, and Westwood is expected to attract not only local consumers but also global customers.

Olive Young stated that while the Pasadena store, which opened last year, served as a flagship location introducing the brand to young consumers interested in K-beauty, the Century City store is positioned as a hub to expand K-beauty awareness among premium shoppers and international customers.

The grand opening event was attended by key local figures, including Los Angeles City Councilmember Katy Young Yaroslavsky and Nancy Wood, President of the Century City Chamber of Commerce. Councilmember Yaroslavsky said, "We expect Olive Young's entry will strengthen cultural exchanges and partnerships with Korea," adding, "It will offer a new shopping experience at Westfield Century City."

The store also features experiential spaces designed to meet the needs of U.S. consumers. In particular, reflecting the strong local interest in K-skincare, the skincare display area has been expanded by 1.5 times compared to standard stores in Korea. The store operates "The Boost & Glow Bar," which features serums and essences; "The Prep Bar," which showcases toner pads and sun care products; and dedicated areas for beauty devices. It also offers a "Skin Scan" service that analyzes customers' skin conditions and recommends personalized products.

To celebrate the opening, Olive Young is offering tiered discounts and complimentary tote bags with purchases until the 26th. Additionally, until the 22nd, Olive Young is collaborating with Chamberlain Coffee, a popular coffee brand among Gen Z in the U.S., to provide K-beauty sample vouchers to customers who purchase collaborative beverages.

Looking ahead, Olive Young plans to gradually expand the benefits of its U.S.-exclusive integrated online and offline membership program, "O.Y Members," and to continuously increase the number of brands and products available in both its U.S. online store and brick-and-mortar locations.

An Olive Young representative stated, "By strengthening product curation, promotions, and membership services tailored to the expectations of U.S. consumers, we will expand our local customer base," adding, "Our long-term goal is to establish ourselves as a 'local beauty retailer' in the U.S. market."

This content was produced with the assistance of AI translation services.