On World Cup Match Day, Chicken Orders Surge Tenfold

Baemin Sees 875.8% Surge in Chicken Orders on the Morning of June 12

On June 12, when the Korean national football team secured a victory in its World Cup opener against the Czech Republic, Baedal Minjok also saw a surge in orders.

Woowa Brothers announced on June 14 that an analysis of customer order data from 9:00 a.m. to noon on the day of the match showed a 65.4% increase in orders compared to the same period last year. Orders were also up 36.6% compared to the previous month and 51.5% compared to the previous week.

By food category, chicken stood out with the most significant growth. Chicken orders increased by 875.8% compared to the same day of the previous week. This was followed by pizza (220.8%) and jokbal·bossam (97.9%) as the categories with the next highest growth rates after chicken.

Other categories including fast food (54.2%), Chinese food (53.2%), bunsik (38.1%), dosirak (26.6%), and cafe·desserts (25.6%) all saw increases in orders compared to the same time slot in the previous week, indicating an overall rise in delivery demand.

In particular, as office workers gathered to watch the match in groups at their workplaces, major office districts such as Jongno, Gwanghwamun, Euljiro, Yeouido, and Gangnam in Seoul saw a 46.4% increase in orders compared to the previous week. By district, the Gwanghwamun area (including Seorin-dong in Jongno-gu and Mugyo-dong in Jung-gu, Seoul) recorded the highest growth, with orders jumping by 115%. Yeouido (Yeouido-dong in Yeongdeungpo-gu, Seoul) was up 71.3%, Euljiro (Euljiro 1~7-ga in Jung-gu, Seoul) rose 58.5%, and Yeoksam-dong in Gangnam-gu increased by 34.7%.

University districts were also bustling. Despite being in the morning, demand for group viewing both on and around campuses boosted related district orders by about 51.5% compared to the previous week.

A Woowa Brothers official commented, "Such a large increase in orders in the morning is unusual," adding, "The data shows that a new culture is emerging, where people enjoy national football team matches with delivery food regardless of the time of day."

This content was produced with the assistance of AI translation services.