CU Targets K-pop Fandom with RIIZE Character Collaboration Products and Pop-up Store

Six Types of Bread, Macarons, and Bottle Candy to Launch

Random Stickers and Epoxy Stickers Included

Pop-up Store at Seongsu Dessert Park

Limited Edition Merchandise and Fan Message Zone Available

BGF Retail announced on June 14 that its convenience store chain CU will launch collaboration products and a pop-up store utilizing "Little RIIZE," the character brand of the group RIIZE.

As K-pop fandom consumption is expanding beyond album purchases to artist IP-based merchandise and collaboration products, CU is also strengthening its lineup of related goods. In fact, sales of K-pop artist collaboration products at CU increased by 21.5% year-on-year last year, and by 40.7% from January to May this year.

To celebrate the release of RIIZE's second mini-album "II (Two)," CU will sequentially release a total of six products featuring the Little RIIZE IP starting on June 17. These include three types of bread, two types of macarons, and one type of bottle candy. The key feature is that the character Little RIIZE, which was drawn by the RIIZE members themselves, will be used on product packaging and merchandise.

Each of the three types of bread will include one randomly inserted sticker out of a total of 54 designs, while each of the two types of macarons will come with one random epoxy sticker out of 12 designs. The bottle candy, which will be released on July 8, is shaped like the Little RIIZE character and contains sugar star candy. It is also designed to be used as a keyring.

To commemorate the product launch, CU will operate a pop-up store for 16 days from June 20 to July 5 at the CU Seongsu Dessert Park branch in Seongdong-gu, Seoul. The store will be decorated with a RIIZE theme and will include a space for fans to leave messages. Limited edition merchandise such as Little RIIZE pin badges will be given to customers who make purchases at the site.

Park Heejin, Head of Strategy MD Team at BGF Retail, said, "Through the synergy between convenience stores and K-pop, we are providing differentiated experiences to consumers at home and abroad," adding, "We will continue to expand our role as a platform connecting various artists and fandoms."

This content was produced with the assistance of AI translation services.