Samsung Electronics Launches Micro RGB TV Outdoor Ads at Global Landmarks

Introducing Various Viewing Experiences
Including AI Soccer Mode and Vision AI Companion

On June 14, Samsung Electronics announced that it will be running outdoor advertisements for its 'Micro RGB' TV at major global landmarks.

This outdoor advertising campaign will be showcased at locations including Shinsegae Square in Myeong-dong, South Korea; Times Square in New York, United States; Piccadilly Circus in London, United Kingdom; and the Entertainment Building in Central, Hong Kong.

Samsung Electronics' outdoor advertisement for the 'Micro RGB' TV currently running at Piccadilly Circus in London, UK. Samsung Electronics

The advertisement video highlights how the Micro RGB, which was launched in April this year, delivers even richer and more vivid colors through precise color control enabled by the 'Micro RGB AI Engine Pro'.

Notably, the advertisement video features a mega crew performance produced in collaboration with renowned choreographer Sergio Reis, where a large group of dancers creates a creative stage with dazzling choreography.

Through this, Samsung Electronics vividly showcases the countless RGB elements of the Micro RGB TV and the advanced AI engine technology that precisely controls them.

In addition, the campaign introduces various viewing experiences, such as an AI Soccer Mode that allows users to lower the commentator’s voice to focus solely on the game, and the integrated TV AI platform 'Vision AI Companion,' which enables users to ask and check real-time information about players or teams.

The Micro RGB outdoor advertisement, which began last month, will continue through the end of this year depending on the region.

This content was produced with the assistance of AI translation services.