'Seasonal Pop-ups' for Water Activities on the Rise... Shinsegae Centum City Hosts 'ReadytoKick' Event

With the full-scale summer vacation season approaching, department stores are launching seasonal marketing campaigns featuring swimwear and vacation goods.

On June 14, Shinsegae Centum City announced that it is operating a popup store for the swimming lifestyle brand 'ReadytoKick' on the 6th floor Kids Stage of the department store until June 18.

ReadytoKick is a brand that promotes an active swimming culture, focusing on swimwear and swim caps. At this popup, the brand is showcasing products tailored for summer water activities and the vacation season, including fabric and silicone swim caps, bikinis, and one-piece swimsuits.

Popup store of the swimming lifestyle brand 'ReadyToKick' currently underway at Shinsegae Centum City Kids Stage.

Recently, the distribution industry has seen a growing population participating in so-called ‘lifestyle sports’ such as swimming, running, and tennis, leading to increased demand for related fashion and equipment. In particular, as summer approaches, more consumers are seeking swimwear and vacation fashion, prompting department stores to expand related popup events and experiential content.

During this event, Shinsegae Centum City is also holding various interactive events for customers who make purchases. Shoppers who spend a certain amount or more can participate in on-site game events, with outstanding participants receiving brand products as prizes.

An industry insider commented, “As more consumers enjoy swimming as a hobby, there is growing interest in swim-related brands that combine functionality and design. With the summer vacation season just ahead, competition in the related market is becoming even more active.”

This content was produced with the assistance of AI translation services.