Home Appliance Promotions Featuring Onnuri Gift Certificates... Retailers Compete to Boost Consumer Sentiment

Lotte Department Store Busan Main Branch
Hosts National Appreciation Festival

As high inflation and reduced consumer spending continue, the retail industry is stepping up efforts to attract customers by offering benefits such as gift certificate reimbursements and subscription perks.

Lotte Department Store Busan Main Branch announced on the 14th that it will be holding the 'National Appreciation Festival' at the Samsung Electronics store on the 6th floor until July 5th.

This event is notable for combining customer benefits with the use of digital Onnuri Gift Certificates, which are aimed at revitalizing traditional markets and local commercial districts.

Lotte Department Store Busan Main Branch's Samsung Electronics store is holding the "National Appreciation Festival" until July 5.

During the event, customers who purchase designated models will receive a reimbursement of 20% of the payment amount in the form of digital Onnuri Gift Certificates. This allows consumers to receive benefits when purchasing home appliances while also spending the Onnuri Gift Certificates at traditional markets and local businesses.

There are also promotions related to artificial intelligence (AI)-based services, a topic that has recently become a focus in the home appliance industry.

During the event, Samsung Electronics is offering a benefit to customers who join the AI Subscription Club by providing membership points equivalent to six months of subscription fees.

A retail industry official explained, "There is a growing trend of win-win marketing strategies that aim to increase demand for home appliance purchases while also encouraging spending at local businesses through the use of Onnuri Gift Certificates."

This content was produced with the assistance of AI translation services.