VDIVOVICI Expands Presence in Japan's Offline Market with Entry into 120 New Stores

Entry into Ain'z & Tulpe, Shop In, and Hands confirmed

Strengthening key distribution networks in Japan

Black Cushion's popularity and local awards drive goal of 14-fold sales growth this year

Shinsegae International's beauty brand VDIVOVICI is accelerating its efforts to penetrate the Japanese market by expanding its presence in major offline distribution channels in Japan.

On June 14, VDIVOVICI announced that it has finalized entry into 60 locations of the Japanese premium beauty select shop Ain'z & Tulpe, 20 locations of Shop In, and 40 locations of Hands this month. With this move, the brand is expanding its sales channels in addition to Loft, Plaza, and @cosme, thereby strengthening its offline touchpoints in Japan.

Locally, the brand is receiving positive reviews for its product quality, and its brand recognition is rising rapidly. In particular, the flagship product, "Black Perfection Cover Fit Cushion," was ranked number one in the cushion foundation category by the Japanese beauty magazine "LDK the Beauty," surpassing both Korean and Japanese brands. The product's strong adhesion and long-lasting effect have garnered high praise, spreading its reputation among Japanese consumers.

Sales performance is also becoming visible. During the second quarter "Mega Wari" event on the Japanese e-commerce platform Qoo10, VDIVOVICI's sales more than doubled compared to the previous quarter, with the Black Cushion leading the success.

VDIVOVICI has set a goal of expanding its sales in the Japanese market by more than 14 times compared to the previous year. The company plans to further strengthen its market position in Japan by expanding both online and offline distribution networks and enhancing local marketing efforts.

A VDIVOVICI representative stated, "The pace of our business expansion in Japan is accelerating as our product competitiveness and brand reliability are being recognized," adding, "We aim to establish ourselves as a brand that is loved not just as a temporary trend, but for the long term."

This content was produced with the assistance of AI translation services.