Krafton and Naver Partner to Expand 'Battlegrounds' Esports Ecosystem

Joint Promotions and Collaborations to Expand Fan Engagement
Exclusive National Team Content to Premiere on Chijijik on June 19

On June 12, Krafton announced that it has signed a strategic business agreement with Naver to expand the esports content ecosystem for "PUBG: Battlegrounds."

At the BattleGrounds esports and Chijijik strategic business agreement signing ceremony held in Gangnam-gu, Seoul, Sooyong Park, Head of Esports at Krafton (left), and Seulgi Shin, Naver Games content partnership leader, are posing for a commemorative photo. Provided by Krafton

The two companies will pursue a mid- to long-term collaboration that connects esports with the streaming platform Chijijik, covering intellectual property (IP), platforms, and communities overall.

They have agreed to: actively promote Battlegrounds esports content on Chijijik; provide some Battlegrounds esports content exclusively in advance; link branding exposure and foster mutual cooperation between platforms. Joint promotions and collaborations using Battlegrounds esports IP are also planned. In addition, they will produce content tied to major Battlegrounds tournaments, launch user participation programs, and hold both online and offline events to expand engagement with fans.

Krafton aims to increase viewership for Battlegrounds esports. By leveraging Chijijik’s streaming technology, community-driven viewing experience, and streamer ecosystem, Krafton will broaden viewing channels and expand user interaction points. Through this, the company aims to reinforce a virtuous cycle in which Battlegrounds users become esports fans, and esports fans, in turn, become players.

The full-scale collaboration will begin with the global esports national competition, "PUBG Nations Cup 2026 in Seoul." Prior to the tournament's opening, exclusive content featuring national representatives will be released through Chijijik on June 19. During the PNC Grand Final from June 26 to 28, a Chijijik streaming booth will be set up at the tournament venue. Platform promotions, such as exposure on the main banners of Naver and Chijijik, will also be carried out simultaneously.

Shin Seulgi, Naver Games Content Partnership Leader, stated, "This business agreement will combine the global IP competitiveness of Battlegrounds esports with Chijijik’s streaming and community capabilities to expand user-centered esports viewing experiences. We will continue to work closely with Krafton to create a differentiated esports content ecosystem where streamers, users, and game IPs are organically connected."

Paek Sooyong, Head of Esports at Krafton, commented, "With this agreement, we plan to accelerate efforts to strengthen the competitiveness of Battlegrounds esports content by expanding connections with external platforms. Through various collaborations, we aim to broaden user engagement, expand the Battlegrounds esports fan base, and advance the sophistication of our content."

This content was produced with the assistance of AI translation services.