KT, Longtime Partner of the National Football Team: "Enjoy the World Cup Even More with AI"

Cheering Atmosphere Boosted by Media Wall AI Program

KT Onmaru Hosts World Cup Exhibition and Experience Programs

"Striving to Create a Supportive Culture that Connects with Citizens"

"Dae~hanminguk!" On the morning of June 12th, Gwanghwamun Square in Seoul was filled with Red Devils supporters. The excitement was heightened as footage of cheering citizens was broadcast on the large screen at the KT West Building across the square.

On the 12th, Gwanghwamun Square in Seoul was filled with Red Devils who gathered to cheer for the Korea-Czech Republic match of the 2026 North American World Cup. KT amplified the excitement with a large screen and the media wall at the West Building. Provided by KT

KT joined in supporting the Korean national team, which is participating in the 2026 North American World Cup, with an artificial intelligence (AI)-powered program utilizing its media wall. The AI recognized the cheering citizens in real time at Gwanghwamun Square, generated supportive messages and visual effects, and displayed them on the screen.

Pre-recorded cheering Reels videos and support messages from citizens were also showcased on the on-site media wall. Lee Dongjae, Head of KT's Sports Marketing Team, said, "We focused on expanding citizen participation in our planning," adding, "Citizens can experience becoming the main agents of support through the shared voices and energy throughout the site."

KT has been the official partner of the Korean national football team since 2001. During the 2002 Korea-Japan World Cup, KT launched the "Korea Team Fighting" campaign, and from the 2006 Germany World Cup onwards, began actively participating in street cheering events at Gwanghwamun Square alongside the Red Devils. KT contributed to developing the Gwanghwamun Square street cheering event into a representative civic festival by producing official Red Devils’ cheering songs such as "Reds Go Together" and "For Victory," as well as holding campus guerrilla events.

In 2010, KT was present for Korea’s first advancement to the Round of 16 at an away World Cup in South Africa, and in 2018, it supported a stable 5G-based broadcasting environment for the Russia World Cup. For the 2022 Qatar World Cup, despite the unique challenge of early morning winter matches, KT worked to create a safe environment for citizens to cheer. KT explained that, once again, it deployed more than 250 security guards, safety personnel, and medical staff on site, and operated an integrated control room within its building to monitor the situation in real time, ensuring safety measures were thoroughly implemented. The KT Gwanghwamun Square cheering event will continue on June 19 and June 25.

'AX Robot Drawing' Experience Content in KT Onmaru World Cup Popup. Provided by KT

At "Onmaru" inside the KT building, a World Cup pop-up is being held. A highlight among the experience programs is the "AI Conversion (AX) Robot Drawing," where an AI robot instantly creates caricatures based on photos of visitors. "AX Photo Assist" is another popular feature, allowing visitors to use the photo assist function of the Samsung Galaxy S26 to take selfies and generate and print images with football-themed prompts.

Additionally, when entering Onmaru, visitors can type in support messages for the players, which are then displayed as an art wall on the large screen. Visitors can also attach patches to their red clothing or scarves to create cheering goods, or make keyrings. Other exhibits include signed national team uniforms, trophies, and the AX Gallery showcasing the history of Korean football.

Team leader Lee said, "For the past 26 years, we have shared our hopes and support for victory with the public," adding, "We aim to create a culture of cheering where citizens can go beyond simply watching matches and instead participate, communicate, and make memories together."

This content was produced with the assistance of AI translation services.