Nostalgic Game Meets Lunch Box... Emart24's 'Lineage Classic' Collaboration Products Gain Popularity

Nostalgic Products Inspired by the Game Universe
Enhanced Collecting Fun Connecting Online and Offline

The 'Lineage Classic' collaboration ready-to-eat meals launched by Emart24 are enjoying strong popularity. By incorporating the game's universe and characters into lunch boxes, triangular kimbap, hamburgers, and more, the products are said to evoke nostalgia among customers in their 30s and 40s.

According to Emart24 on June 12, the 'Lineage Classic' collaboration products quickly climbed to the top sales ranks immediately after their release. The flagship ready-to-eat meal, 'Garlic Bulgogi Set,' ranked among the top three best-selling lunch boxes during the first week of June, while 'Chicken Spaghetti' secured the number one spot in the instant noodle meal category for the same period.

Emart24 Lineage Classic Collaboration Products. Emart24

'Lineage Classic,' NC's flagship MMORPG intellectual property, is a version that recreates the early 2000s vibe. Since its launch in February, it has attracted as many as 320,000 concurrent users and has become a hot topic on game streaming channels, emerging as a 'nostalgia-inducing game.'

Emart24 implemented the concept of 'Back to the Delicious Island,' drawing inspiration from the iconic in-game region 'Talking Island.' The company featured SD (Super Deformed) style character and monster designs on the front of the packaging, capturing the unique sensibility of 'Lineage Classic.' The product lineup consists of 12 items in total, including seven types of ready-to-eat meals such as lunch boxes, triangular kimbap, hamburgers, and rice bowls, as well as five types of bakery items.

Every collaboration product includes a coupon for an in-game 'Delicious Island Coin 3, 4, or 6 Pack,' with the number of coins varying by price tier, adding a collectible element to the experience. There is no limit to the number of times a coupon can be redeemed, allowing customers to enjoy the fun of connecting offline purchases at Emart24 with in-game items.

An Emart24 representative stated, "This collaboration with Lineage Classic focused on providing nostalgia and fun for game users, while offering a unique experience to general customers. Going forward, we plan to continue collaborating with various popular IPs to introduce differentiated products and content."

This content was produced with the assistance of AI translation services.