Bentley Motors Korea Selects KCC Auto Group as New Official Dealer in Busan

Enhancing Customer Service and Brand Experience by Region

Bentley Motors Korea is rolling out a new network strategy that covers both the Seoul metropolitan area and the Yeongnam region centered around Busan. Through this approach, the company aims to deliver a more immersive customer service experience and a differentiated brand experience.

Bentley Motors announced on the 11th that it has selected KCC Auto Group as its new official dealer responsible for sales and customer service in Busan and signed a memorandum of understanding (MOU). From the left, Dave Hayter, Regional Director of Bentley Motors Asia-Pacific, and Lee Sanghyun, Chairman of KCC Auto Group, are posing for a commemorative photo. Bentley Motors

On June 11, Bentley Motors announced that it has selected KCC Auto Group as its new official dealer responsible for sales and customer service in Busan and signed a Memorandum of Understanding (MOU).

KCC Auto Group, newly selected as Bentley's partner, plans to offer new luxury lifestyle and service experiences in the Yeongnam region, centering on Busan, leveraging its extensive business expertise and service capabilities.

To prevent any disruption in customer service in Busan, the existing service center will continue to operate as usual. All Bentley customers who have purchased their vehicles through an official dealer in Korea will continue to receive after-sales service at all official service centers nationwide without interruption.

Charmzone Automotive, which has successfully operated as the key customer touchpoint, will continue its partnership in Seoul and the metropolitan area, drawing on its experience and expertise built through operating the flagship showroom 'Bentley Cube' and the world's largest integrated business center, 'Bentley Tower.'

Christian Schlick, Managing Director of Bentley Motors Korea, said, "The new network strategy is a decision to continuously provide a high level of brand experience to customers in Korea, which is a core market for Bentley," adding, "We will make every effort to ensure that there are no gaps in customer service during the network transition process."

This content was produced with the assistance of AI translation services.