Hanmi Science Successfully Concludes Seongsu Popup Event for Cosmetic Brand "ADESII"

Experiential Event Featuring Black Pearl PDRN Neo Serum

Hanmi Science has completed the first offline popup event for its premium derma cosmetic brand 'ADESII' and is now moving forward with its strategy to target the cosmetics market.

Scene from the popup event of HanmiScience's cosmetic brand 'ADESII' in Seongsu. HanmiScience

Hanmi Science announced on June 11 that it successfully concluded the 'ADESII in SEONGSU' campaign, held from May 27 to June 1 on Yeonmujang-gil in Seongdong-gu, Seoul. During the event period, approximately 1,800 visitors from Korea and abroad attended the popup store.

This event was designed to allow consumers to directly experience the brand’s philosophy and products. In the Seongsu area, a street runway performance and street campaign were held under the concept 'I CAN SEE.' At the popup store, an experiential event featuring the flagship product, 'Black Pearl PDRN Neo Serum,' took place.

Prior to the official brand launch, Hanmi Science held an internal popup event for group employees at the Hanmi C&C Square Multi Hall on May 18–19. The event was attended by 456 employees from group affiliates, including Hanmi Pharm and Onlinepharm.

ADESII is a derma cosmetic brand that highlights Advanced technology, Derma (skin science), and Science (clinical efficacy) as its core values. Its first product, 'Black Pearl PDRN Neo Serum,' is an anti-aging solution that incorporates Hanmi’s proprietary H-EGTI ingredient and Black PDRN.

Hanmi Science plans to sequentially introduce follow-up product lines focused on brightening, wrinkle improvement, and lifting in the future.

This content was produced with the assistance of AI translation services.