Hyundai Steel Launches Mobile Customer Portal "H-HUB"

Adoption of AI-Based "Vibe Coding"


Real-Time Tracking of Orders, Shipments, and Claims

Hyundai Steel launched the mobile customer portal system "H-HUB" on June 8, aiming to strengthen customer-centric digital transformation (DX) and enhance a smart work environment.

Main screen and order screen of Hyundai Steel mobile customer portal system. Hyundai Steel

H-HUB is a platform that expands the existing web-based customer portal to mobile. The menu has been reorganized around products, and a user experience (UX) and user interface (UI) optimized for mobile environments have been applied.

Customers can check the status of orders, shipments, and claims in real time through a mobile-exclusive dashboard. They can scan QR codes to access product information and connect with their account managers, further improving on-site work convenience.

For this project, Hyundai Steel collaborated with Hyundai AutoEver and, for the first time within Hyundai Motor Group, introduced "Vibe Coding," a generative artificial intelligence (AI)-based development method. The company explained that this approach reduced development time and improved both productivity and quality.

Lee Sangjin, policy chief of DX Promotion at Hyundai Steel, said, "H-HUB is a DX platform designed to strengthen customer contact services," adding, "We plan to further advance customer services by incorporating AI technology in the future."

This content was produced with the assistance of AI translation services.