Baemin Launches Largest Summer Discount Event, "Meokulbok Festa"

Up to 10,000 Won Discount Coupons Available Until July 19

Baedal Minjok announced on June 11, 2026, that it will hold its largest summer discount event, the "Baemin Meokulbok Festa," until July 19.

Baemin Meokulbok Festa Poster. Baemin

Timed with this month's international football event and the early days of the dog days (Chobok) next month, the event will offer a wide array of benefits across popular categories, from favorites like chicken and hamburgers to desserts.

The company will provide discount coupons worth up to 10,000 won, which can be used at more than 100 popular brands including BBQ, BHC, McDonald's, Mom's Touch, Burger King, Cheogajip Yangnyeom Chicken, Yoa Jeong, Baskin Robbins, and Puradak Chicken.

There are also weekly changing discounts on select menu items. For the second week of June, customers can get up to 5,000 won off on BHC Hot Fried Chicken and Yoa Jeong Premium Fresh Mango Bingsu, available on a first-come, first-served basis.

During the third week of June, Cheogajip Yangnyeom Chicken's popular Supreme Yangnyeom Chicken will be discounted by up to 5,500 won, and in the fourth week of June, Mom's Touch Hot Cheese Bomb Big Thigh Boneless will be available at up to 4,000 won off.

In addition to menu discounts, a special "2,000 won Add-On Coupon" is provided for customers who pay via KakaoPay. This coupon is available to everyone during the event period and can be used once per week.

Throughout the event, Baemin will offer personalized menu curation through the "Discover Your Meokulbok" content. By analyzing customer order data from the past 12 weeks, Baemin will diagnose users' taste profiles and prioritize discount benefits for food categories that match their preferences.

On Baemin Mart & Shopping, the "0 Won Deal" event, which offers popular items for free, will run until June 21. At B Mart, a limited number of summer favorites such as watermelon slices will be offered for free daily. At CU convenience stores, different popular snack items such as Pringles and Maxbong Cheese will be available each day for free on a first-come, first-served basis.

Kim Jihun, Head of Business at Woowa Brothers, said, "We planned this event so that customers can enjoy a variety of foods at more reasonable prices during the summer season, when delivery demand peaks," adding, "We will continue to strive to provide differentiated benefits unique to Baemin."

This content was produced with the assistance of AI translation services.