Kyobo Life's 24 Years of Football Support... Nationwide "Team Play of 50 Million" Campaign for the North and Central America World Cup

The Only Official National Team Partner in the Industry Since 2002

Campaign Video Delivers Messages of Support for the National Team

Whole Life Insurance Policies Paid Out as Death Benefits to Pim Verbeek and Yoo Sangchul

Kyobo Life's Steadfast Commitment: A Life Insurer Keeping Its Long-Standing Promises

Kyobo Life is amplifying the nationwide excitement ahead of the World Cup by unveiling a campaign video supporting the South Korean national football team.

On June 11, Kyobo Life announced that it has released the World Cup campaign video titled "Team Play of 50 Million" on its official YouTube channel, marking the opening of the 2026 FIFA North and Central America World Cup.

The video movingly highlights the unsung heroes working behind the scenes—such as nutritionists, medical trainers, and turf managers—who quietly dedicate themselves out of the spotlight enjoyed by the players.

Following this, the narration states, "Korean football is a team play of 50 million," accompanied by dynamic footage of Son Heung-min and the passionate cheers of the fans filling the screen.

In particular, the latter part features a display of Kyobo Life's sponsored uniforms from past World Cups since 2002, underscored by the message, "Kyobo Life will stand with Korean football again in 2026," showcasing the long-standing partnership.

The bond between Kyobo Life and Korean football dates back to 2002, when the nation was filled with the "Red Wave." At that time, Kyobo Life became the only official partner from the insurance industry for the South Korean national football team, a steadfast partnership that continues to this day.

Especially noteworthy is that Kyobo Life has consistently remained present throughout seven World Cup tournaments, starting with the 2002 Korea-Japan World Cup and continuing through to this year’s North and Central America World Cup. The company has shared in the team’s moments of glory, including Asia's first-ever advance to the semifinals in 2002 and two overseas advances to the Round of 16 in 2010 and 2022.

Kyobo Life's sincere support over the past 24 years has significantly contributed to the development of Korean football.

The company emphasized that this campaign goes beyond simple corporate promotion, being rooted in its long-standing "promise and trust."

After the 2002 World Cup, Kyobo Life expressed its gratitude to the "Taegeuk Warriors" and coaching staff who achieved the semifinals by enrolling them in whole life insurance policies. What could have been a one-off sponsorship turned into a meaningful promise, as the death benefits were paid out to the families of the late Pim Verbeek, former assistant coach, and the late Yoo Sang-chul, former manager. This served to naturally communicate the value of life insurance as a social safety net that helps overcome adversity.

The company is also attracting attention with online customer events using digital platforms. Until June 21, Kyobo Life is running a "Team Play of 50 Million" cheering comment event on its website, integrated app, and newsroom event page. By watching the Kyobo Life YouTube campaign video and leaving a supportive comment for the national team, participants can win official national team uniforms, chicken sets, and other prizes through a drawing.

In addition, keeping up with new media trends, Kyobo Life has teamed up with football influencer YouTube channel "Igeohaejo Wonhee-hyung" to launch special video content, further strengthening communication with football fans.

Former national team player Cho Wonhee takes on one-on-one football matches against other former national team members such as Song Jongguk and Lee Geunho. The funds raised through this project are donated to ChildFund Korea to support children in need. At the same time, the long-standing relationship between Kyobo Life and the national football team is introduced in a fun quiz format, resonating with younger football fans.

A representative from Kyobo Life stated, "The time we have walked together with Korean football as the only official partner from the insurance industry since 2002 is also the time we have built trust with our customers. We hope that the North and Central America World Cup campaign will be a great source of strength for our national team and an opportunity for the entire nation to once again share in the joy of unity."

This content was produced with the assistance of AI translation services.