Equipped with Hyperdymium2 Hair Motor

Stronger Coanda Effect

Four Newly Designed Styling Tools Added

On June 11, Dyson Korea announced the launch of its hair device, the “Airwrap Coanda 2X Multi Styler and Dryer,” which boasts advanced technology and upgraded dedicated tools.

Dyson's Airwrap Coanda 2x Multi Styler and Dryer. Dyson

Dyson's Airwrap Coanda 2x Multi Styler and Dryer. Dyson

View original image

This new product is based on the Hyperdymium2 hair motor technology first introduced last year, and features a redesigned set of styling tools that allow the device to create everything from curls to straight styles with a single unit. The motor rotates up to 150,000 times per minute (rpm) and generates 7 kilopascals (kPa) of pressure, delivering an even stronger Coanda effect (a phenomenon where air flows along the surface of an object and automatically wraps hair) compared to previous models.


The upgraded Airwrap Coanda 2X comes with a total of six tools, including four newly designed attachments: the Air Straightener 2X, the 40mm Coanda 2X Curling Long Barrel, the Coanda 2X Cone Barrel, and the Large Round Volume Brush 2X. It also includes two existing tools: the Fast Dryer 2X and the Detangling Smoothing Brush 2X.


The Air Straightener 2X features Dyson’s patented Aerothermal Plate, which combines the powerful airflow of the Airwrap 2X with ceramic plates to smooth hair for sleek straight styling. Unlike previous tools where the clamp would automatically grip and release hair after detecting it, the new design allows users to manually hold the hair themselves, enhancing precision during styling.


Both barrels have also been upgraded to create a variety of wave styles. The 40mm Coanda 2X Curling Long Barrel offers twice the airflow power for faster curling, and its increased length allows users to wrap more hair at once, making it ideal for styling long hair easily. Meanwhile, the Coanda 2X Cone Barrel is shaped like a cone that narrows towards the top, enabling users to create tight, defined curls from the roots.


The Large Round Volume Brush 2X is a tool designed to provide voluminous styles from root to tip. Its larger size and improved bristles guide airflow for greater control. According to user feedback, 73% of users reported achieving salon-quality blowouts with a natural, smooth finish.


Advanced digital control features have also been enhanced. The device incorporates smart styling nozzle technology with an internal RFID sensor, enabling it to automatically optimize temperature and airflow to suit the characteristics of each tool and the user’s preferences, thus allowing for a personalized styling routine. In addition, when connected to Dyson’s dedicated mobile application, MyDyson, users can access the “i.d. curl” mode, which generates a customized curl routine based on their individual hair profile for a smarter styling experience.


The newly evolved Airwrap Coanda 2X™ Multi Styler and Dryer will be available in two colors—Ceramic Pink and Jasper Plum—and comes with six different tools.



Alongside the product launch, Dyson Korea is running a “Switch Campaign” trade-in promotion through the end of next month. Customers who already own any Dyson product, including vacuum cleaners, air purifiers, or hair devices, can purchase the new Airwrap at a 10% discount without the need to return their existing device.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing