GS25 to Exclusively Sell BoyNextDoor's First Full Album in Convenience Store Industry
Collaborative Products Released to Celebrate Album Launch
Pre-Orders for Music Lollipop and Next-Door Jelly Available on Woori Neighborhood GS
Fandom-Oriented Items Including Bread, Jelly, and Bone Conduction Candy Introduced
GS25, the convenience store operated by GS Retail, announced on June 11 that it will introduce collaborative products to commemorate the release of the idol group BoyNextDoor's first full-length album, "HOME."
First, the album will be sold exclusively through the convenience store channel. From 11 a.m. on June 12, pre-orders for "BoyNextDoor Music Lollipop" and "BoyNextDoor Next-Door Jelly" will be available through GS25's mobile application, "Woori Neighborhood GS."
GS25 models are introducing products launched in collaboration with the idol group Boy Next Door. Provided by GS Retail
View original imageThe "BoyNextDoor Music Lollipop" is a bone conduction candy available in two flavors: peach and strawberry. When the candy is held in the mouth, fans can hear BoyNextDoor's new song through micro-vibrations in their head, making it a unique concept product. The price is 6,000 won, and during the pre-order period, it can be purchased for 5,000 won.
The "BoyNextDoor Next-Door Jelly" is a 1-meter-long jelly product containing the "Viral Letter" as part of the full album promotion, and is priced at 2,000 won. During the pre-order period, a set of 10 can be purchased at a 30% discount for 14,000 won.
At offline stores, the "BoyNextDoor HOME Bread Apple Cream" will be available from June 12, and the "BoyNextDoor Music Lollipop" and "BoyNextDoor Next-Door Jelly" will be released sequentially starting June 26. The "BoyNextDoor HOME Bread Apple Cream" includes one random sticker featuring a member's face out of a total of 24 types.
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Hyunjung Cho, Manager of GS Retail's Trend Product Differentiation Team, said, "To celebrate BoyNextDoor's first full-length album release, we planned these collaborative products so that fans can enjoy the artist even more closely in their daily lives," adding, "We will continue to introduce differentiated products that reflect the preferences and needs of our fandom customers."
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