Nongshim Opens Korea's First "Shin Ramyun Snack" in Seongsu, Operates Until November

Celebrating 40 Years of Shin Ramyun: 120-Pyeong Antenna Shop
DIY Ramen and Exclusive Seongsu Menu Offerings

Nongshim announced on June 11 that it will officially open "Shin Ramyun Snack" at Stage X Seongsu 52, located in Seongsu-dong, Seongdong-gu, Seoul, on June 16. The store will operate for about six months, until the end of November.

Shin Ramyun Snack is a Shin Ramyun brand experience space that Nongshim has operated in major overseas markets, and this is the first time it is being introduced in Korea. Previously, stores were operated in Peru, Vietnam, Japan, and the United States, making the Seongsu location the fifth store overall.

Exterior image of Nongshim Seongsu-dong Shin Ramyun Bunshik. Provided by Nongshim.

To mark the 40th anniversary of Shin Ramyun, Nongshim plans to open the store in Seongsu-dong, a hub of domestic trends, offering brand experiences not only to Korean consumers but also to foreign tourists. The company intends to operate the store as an "antenna shop," collecting consumer feedback and utilizing it in product development and marketing, rather than simply as a pop-up store.

The store spans two floors and covers a total area of 120 pyeong (approximately 396 square meters). The exterior features the signature red color representing Shin Ramyun, along with electronic displays and sculptures symbolizing the ramen production process.

The first-floor sales zone offers "freshly made ramen" such as Shin Ramyun, Ansungtangmyun, and Neoguri, delivered directly from the factory. Visitors can also purchase limited-edition items, including DIY merchandise, Shin Ramyun special edition sets, T-shirts, and umbrellas. The second-floor experience zone consists of two spaces: "Make Your Own Ramen" and "Make Ramen Together." In "Make Your Own Ramen," customers can combine 17 different options, including noodles, soup base, and additional ingredients, to create their own ramen. There is also a service that allows customers to customize the packaging with their own photos.

The "Make Ramen Together" corner features menu items that are exclusive to the Seongsu location. The "SHIN Kitchen" serves dishes developed by Nongshim researchers and popular social media recipes, such as Shin Ramyun fried rice and Shin Ramyun abura soba. The "SHIN World" section allows visitors to enjoy a variety of Nongshim ramen, including export-only products, prepared instantly with cooking machines.

A Nongshim representative stated, "Shin Ramyun Snack is a space that modernizes and reinterprets the unique sentimental value of traditional Korean snack bars, where friends used to interact informally, as a comprehensive experience. We aim to deliver the brand value of Shin Ramyun to young people and foreign tourists visiting Seongsu-dong, and by listening closely to feedback on-site, we will further strengthen Shin Ramyun's global competitiveness."

This content was produced with the assistance of AI translation services.