APR Launches Next-Generation Beauty Device 'Booster Pro X2' in the US and UK
Sequential Launch on TikTok Shop and Amazon
Expanding Sales Channels in North America and Europe
Successor to the Flagship 'Booster Pro'
Enhanced Home Care Functions with Seven Modes
APR's beauty device brand Medicube AGE-R is strengthening its global expansion by launching the next-generation beauty device, Booster Pro X2, in the United States and United Kingdom markets.
On June 11, APR announced that it will begin rolling out the Booster Pro X2 sequentially, starting with the U.S. TikTok Shop, followed by Amazon in the United States, as well as the UK TikTok Shop and Amazon. The company also plans to expand sales to offline channels in the future, broadening customer touchpoints in the North American and European markets.
The Booster Pro X2, which was released in March, is a next-generation model introduced about two and a half years after AGE-R's signature product, Booster Pro. The device features a dual-care concept that enhances energy delivery and cosmetic absorption, and supports a total of seven modes by adding three new modes compared to the previous model.
APR plans to accelerate its overseas market strategy by launching new devices, responding to the growing global demand for K-beauty and home beauty devices.
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An APR representative stated, "With launches on major platforms in the U.S. and UK, we plan to allow global consumers to experience APR's beauty devices through a wider range of channels."
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