Online Shopping Now Available for Diapers, Formula, and Sanitary Pads

New "Voucher-Only Section" Launched Featuring 650 Products

All Products Come with Free Shipping and Free Returns

11st announced on June 11 that it has introduced a payment service for the government-operated "National Happiness Card Voucher," supporting online purchases for customers eligible for childcare and women's product support.


The National Happiness Card is an integrated card that allows users to access 23 types of government voucher services across the entire life cycle, including pregnancy, childbirth, parenting, and care, with a single card. With the introduction of this payment service, customers eligible for voucher support can now easily purchase designated products such as diapers, formula, and sanitary pads on 11st. Customers who find it difficult to go out due to childcare and other reasons can order needed products online without visiting offline stores and have them delivered to their chosen location.


11st, National Happiness Card Voucher Planning Exhibition. Provided by 11st

11st, National Happiness Card Voucher Planning Exhibition. Provided by 11st

View original image

11st is also launching a dedicated section for the "National Happiness Card Voucher," bringing together all products eligible for voucher support. Currently, the dedicated section features approximately 650 voucher-eligible products, including leading diaper brands like Huggies and Pampers, as well as popular formulas such as Absolute and I am Mother. All products eligible for voucher payment are available with free shipping and free returns.


Customers who wish to use the voucher simply need to select the desired products and choose a card company marked with "Voucher Payment" on the payment page. Starting with BC Card, 11st plans to gradually expand the range of card companies supporting National Happiness Card Voucher payments.



Ko Kwangil, Head of the Sales Group at 11st, said, "With the introduction of the National Happiness Card Voucher payment, we have made it even more convenient for customers eligible for childcare and women's product support to shop online," adding, "We will continue to enhance the shopping environment so that customers can use the products and services they need more conveniently in the future."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing