Samsung Launches Value-Oriented 'Bespoke AI Steam' Model... Accelerates Popularization of K-Robot Vacuum Cleaners

Maintains Core Features While Lowering Price Burden
Equipped with Proprietary "Knox" Security Solution and Top Safety Rating

Samsung Electronics is launching a new lineup of value-oriented robot vacuum cleaners that combine premium features with competitive pricing, aiming to secure its leadership in the home appliance market.

On June 11, Samsung Electronics announced that it has expanded consumer choices and lowered the entry barrier by introducing a standard model in addition to its existing top-tier "Bespoke AI Steam Ultra" and "Bespoke AI Steam Plus" products.

A Samsung Electronics model is introducing the new Bespoke AI Steam product that maintains premium core functions while enhancing practicality. Samsung Electronics

The newly released product inherits the core cleaning control system featured in the higher-end lineup, while reducing costs. It is equipped with the "Steam Clean Station," which maintains hygiene by washing the wet mop at a high temperature, sterilizing it with steam, and drying it with hot air to remove any remaining moisture.

Additionally, the product features user-preferred convenience options such as the "Easy Pass Wheel," which allows it to easily climb over thresholds or obstacles up to 45mm in height, and the "Pop-Out Combo," which ensures thorough cleaning even along tight wall edges.

To address concerns about privacy invasion from cameras or sensors on home appliances, Samsung has integrated its unique security platform, "Knox." The series has received the highest safety rating, "Diamond," from the global safety certification agency UL Solutions, in recognition of its robust security performance.

The new product is available through Samsung's official online store in the United States (Samsung.com), as well as on major online and offline distribution channels, including Naver and Gmarket.

Large-scale marketing events are being held in conjunction with the launch. During the month-long customer appreciation event starting June 8, Samsung is offering customers a digital Onnuri gift certificate worth 20% of their purchase amount. In addition, customers who use the home appliance subscription service "AI Subscription Club" in a rental format will be exempted from one year of subscription fees.

The market response has been enthusiastic. The Bespoke AI Steam series surpassed cumulative domestic sales of 20,000 units within a month of its release, creating a sensation. Notably, in July, the robot vacuum cleaner will be adopted as an official home appliance option for the first time in Korea in a large-scale apartment complex of 1,875 units scheduled to be supplied in Bugo-dong, Uiwang-si, Gyeonggi Province, expanding its presence into the business-to-business (B2B) market. If residents of the complex select the top-tier Ultra model as a built-in option, customized furniture installations matching the product placement will be provided as well.

Kim Yonghun, Executive Director of Samsung Electronics Korea, said, "With the launch of the standard 'Bespoke AI Steam' model that offers both competitive pricing and performance, we will lead the popularization of K-robot vacuum cleaners and further enhance our market competitiveness."

This content was produced with the assistance of AI translation services.