HLB Global Targets Consumers in Their 20s and 30s with "Brisse"
HLB Global's oral care brand "Brisse" is expanding its reach among consumers in their 20s and 30s.
According to HLB Global on June 11, Brisse's flagship product, "Rabbit Tongue Tint Film," was featured as an oral etiquette management item on the ENA entertainment program "Idol Dispatch Work."
The Rabbit Tongue Tint Film is an oral care product in the form of an oral dissolving film that can be used without water. Containing Bromelain S, green tea extract, and enzymes derived from Aspergillus, it helps manage the tongue's surface and reduce bad breath.
Going beyond simple oral hygiene, it features a unique concept that uses natural pigments to give the tongue a vibrant color. In particular, it is expected to help with daily oral etiquette management, as it can be used conveniently without water, even during a busy workday or while out and about.
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Currently, the Rabbit Tongue Tint Film is available on Brisse's official online store, the Olive Young online mall, and Japan's Qoo10, among others, and is expanding its sales base through domestic and international online distribution channels. HLB Global plans to use this product placement as an opportunity to raise awareness of the Brisse brand and increase engagement with younger consumers.
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