"Climb Gwanaksan Three Times, Get 50,000 Won"... Gwanak-gu Launches Hiking and Local Spending Event

"Samsepan Wish Challenge" Event Runs Through November

Gwanak-gu in Seoul (District Mayor Park Junhee) announced on June 11 that it will run the "Gwanaksan Samsepan Wish Challenge Payback Event" from June 15 until November.

This event was inspired by the local saying, "If you climb Gwanaksan three times, your wish will come true." Participants who take a verification photo at the summit of Yeonjudae on Gwanaksan or at designated photo zones and submit a receipt showing a purchase of at least 10,000 won at a small business within Gwanak-gu can receive a Seoul Sarang Gift Certificate worth 10,000 won. Payments made at franchise headquarters, large supermarkets, department stores, or corporate supermarkets (SSMs) are not eligible.

Gwanaksan Samsepan Wish Challenge Payback Event Promotional Poster. Provided by Gwanak-gu.

The designated photo zones, in addition to the Yeonjudae summit, are three locations: Byeolbitnaerincheon (across from the Gwanchun-ro Cultural Platform S1472), Namhyeon Art Garden, and Moraenae Children’s Park. Participants can access the dedicated webpage via the on-site QR code to submit their photo and receipt. The district will use an artificial intelligence (AI)-based verification system to manage authenticity and prevent duplicate participation.

Each person can participate once per month and up to three times during the event period. Those who participate three or more times, including at least one climb to the Yeonjudae summit, will receive an additional completion bonus worth 20,000 won, for a maximum payback of up to 50,000 won. The gift certificates will be distributed in bulk at the beginning of the following month after first-come, first-served participants for each month are finalized.

Earlier this year, as Gwanaksan gained attention as a so-called "energy hotspot" and the number of hikers steadily increased, the district began promoting 25 projects to revitalize the local commercial area starting in March. From this month, in addition to the Samsepan event, the district is strengthening experiential content such as branded gourmet courses along hiking trails, youth busking, and local business festivals to encourage longer stays.

District Mayor Park Junhee stated, "We will develop this into a win-win project that offers new enjoyment for hikers and helps local merchants raise business awareness and increase sales."

This content was produced with the assistance of AI translation services.