[IT Cafe] NAVER Sustains Jensen Huang Effect... Promoting N Pay, Webtoon, and Chzzzik

Chairman Lee Personally Demonstrates Technology for Promotion

NAVER is working to sustain the momentum generated by the visit of Jensen Huang, CEO of NVIDIA, to South Korea. Lee Hae-jin, Chairman of NAVER, personally introduced NAVER’s services to Huang and directly and indirectly showcased the company's technology and strategic direction.

NAVER is participating as an official sponsor at "Inventario 2026," the largest stationery fair in Korea, which runs until June 14. At the event, NAVER is promoting its facial recognition payment service, "FaceSign," available through NAVER Pay. The Inventario venue streamlined visitor verification and check-in procedures using FaceSign, which has been well received. If visitors register their FaceSign in advance on NAVER Pay, they can quickly check in to the exhibition hall via a dedicated fast track without waiting.

Previously, after Lee’s "Samso" (samgyeopsal and soju) dinner with Huang, he drew attention by demonstrating a payment made solely by facial recognition, without taking out a wallet or card. When Lee looked into the NAVER Pay payment terminal "N Pay Connect," the transaction was completed in just one second. NAVER launched the N Pay Connect terminal, which includes the FaceSign facial payment feature, in November last year. With Lee’s direct demonstration during Huang’s visit, NAVER gained a valuable opportunity to promote the service to the public.

Observers have noted that Lee’s activities during Huang’s visit were infused with NAVER’s technology and services, effectively showcasing the company’s future direction. NAVER also held an event to commemorate Huang’s visit to NAVER’s headquarters, inviting participants to fill in lines of dialogue from NAVER Webtoon works, which drew considerable attention.

NVIDIA CEO Jensen Huang visited Naver’s 1784 building in Seongnam, Gyeonggi Province, on the 8th and posed with Naver Chairman Lee Hae-jin. To commemorate Huang's visit, Naver held an event where participants could fill in the dialogues of Naver Webtoon works themselves. Photo by Yonhap News

A short webtoon created by the author of one of NAVER Webtoon's signature works, "The Greatest Estate Designer," was released. The story features a young person who dreams of having both work and happiness, who happens to meet Chairman Lee and CEO Huang to seek their advice. The final panel was left blank so the two could write their own messages. Lee wrote, "Happiness is samgyeopsal; for work, wrap it in sesame leaves and eat it all at once," eliciting laughter.

Huang wrote in the empty panel, "Don’t worry! I HAVE GPUs!" He added, "The more GPUs you have, the more work you can do, and the happier you’ll be," offering an answer befitting the head of a GPU company.

NAVER broadcast the meeting between Huang and Lee live via its streaming service "Chzzzik." In a subsequent live broadcast, NAVER changed the studio background to an esports arena and a soccer stadium, highlighting to viewers that the LCK (League of Legends Champions Korea) and the World Cup will be streamed on Chzzzik.

A NAVER user commented, "I learned about the N Pay Connect FaceSign feature for the first time thanks to CEO Huang’s visit. I also installed and used the Chzzzik app for the first time during this event, and now I’m looking forward to experiencing more diverse NAVER services in the future."

This content was produced with the assistance of AI translation services.