Lotte Department Store Incheon Branch Opens French Luxury Brand 'Foret Passage' Store

Started as a Royal Arms Manufacturer in France

A Brand with Mastery in Leather Craftsmanship

Offering Signature 'Ecailles' Pattern Tote Bags and More

On June 11, Lotte Department Store announced that it has opened a store for the French luxury brand 'Foret Passage' on the first floor of its Incheon branch.

Foret Passage is a brand that originated in 1717 as a royal arms manufacturer in France. The company accumulated sophisticated leather craftsmanship through the production of gun cases and hunting backpacks, and later reinterpreted this heritage in a modern way to establish itself as a luxury leather brand with the concept of 'Armed for Seduction'.

Foreerpassage, a French luxury brand store, opened on the first floor of Lotte Department Store Incheon Branch. Provided by Lotte Department Store.

At the Foret Passage store in Lotte Department Store Incheon branch, a variety of products are available, including tote bags featuring the brand's signature 'Ecailles' pattern, as well as accessories and hats. The Ecailles pattern, inspired by fish scales and armor scales, is regarded as a representative design symbolizing the brand's identity.

To commemorate the opening of the new store, a 'French Flower Popup Store' booth will operate through June 14, offering flowers to customers who visit by prior reservation. During the same period, a promotion will be held in which customers who spend 2 million won, 3 million won, 5 million won, or 10 million won or more at the Foret Passage store on the day will receive a Lotte gift certificate equivalent to 7% of their purchase amount.

Lotte Department Store Incheon branch currently operates more than 50 luxury brands, including the luxury fashion hall that opened in December last year, as it aims to become a 'post-1 trillion won store'.

Cho Hyungjoo, Head of Overseas Fashion Department at Lotte Department Store, stated, "Foret Passage is a French luxury brand that combines both rarity and heritage, and we expect it will further strengthen the Incheon branch's brand competitiveness as we enhance our luxury offerings. We plan to continue introducing a variety of content to provide customers with new luxury trends and differentiated brand experiences."

This content was produced with the assistance of AI translation services.