The Asia Business Daily has partnered with Trevari, the largest paid book club community in Korea, to create an interactive community based on economic and investment content for people in their 20s and 30s.


The Asia Business Daily · Trevari logo. Provided by The Asia Business Daily · Trevari

The Asia Business Daily · Trevari logo. Provided by The Asia Business Daily · Trevari

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On June 10, The Asia Business Daily announced that it had signed a memorandum of understanding (MOU) with Trevari to launch "Coffee & Paper," an interactive community based on economic and investment content.


This MOU was established to combine The Asia Business Daily’s expertise in media with Trevari’s know-how in offline community management. The Asia Business Daily aims to go beyond simply providing economic and investment content for consumption, focusing instead on encouraging direct participation and communication among readers. Since its launch in 2015, Trevari has become a leading book club community in Korea, with a cumulative participation of over 160,000 members.


Under this MOU, The Asia Business Daily will take charge of planning and producing program content and will provide the necessary materials for community operations. In addition, the company will invite experts such as analysts and secure venues for the community activities. Trevari will be responsible for recruiting community participants, operating the platform, sharing its operational expertise, and supporting overall engagement.


"Coffee & Paper" is an economic investment-focused community where participants study the stock market and macroeconomics with securities analysts and journalists from The Asia Business Daily. Instead of merely delivering information, the community incorporates interactive discussions based on materials provided by The Asia Business Daily and Trevari, followed by expert feedback and free networking opportunities.


The community is composed mainly of people in their 20s and 30s, reflecting the growing interest in capital-building amid the recent stock market boom. Junior analysts who can communicate with young participants will also lead the community. The program is expected to provide a space where participants can freely discuss the latest economic, investment, and financial issues while networking with others who share similar interests.



The maximum number of participants is 20, and applications will be accepted from June 15 to July 2. Further details can be found on the Trevari website.


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