On June 10, it was announced that Harman’s global audio brand JBL will be launching a pop-up event to celebrate the release of its new bookshelf loudspeakers and AI-powered microphones.


The upcoming pop-up, designed to provide consumers with a unique listening and brand experience, will be held at Tilt Table in Seongsu-dong, Seoul, from June 19 to 20. The event will operate from 11:00 AM to 8:00 PM each day.


At this pop-up event, JBL will unveil its newly released JBL 80th Anniversary Limited Edition Bookshelf Loudspeaker JBL L100 Classic 80, as well as two new AI-powered microphones: the JBL EasySing Microphone and JBL EasySing Microphone Mini. Visitors will have the opportunity to experience JBL’s latest products firsthand in dedicated exhibition and demonstration spaces.


The JBL L100 Classic 80 is a limited edition model designed to commemorate JBL’s 80-year legacy and is produced in only 800 pairs worldwide for true collectors. Each unit includes a commemorative plaque engraved with a unique serial number and the signature of Chief System Engineer Chris Hagen, enhancing its collectible value.


The high-quality, AI-powered JBL EasySing Microphone features JBL’s new on-device AI vocal removal technology, allowing users to reduce the original vocals in any song in real time, and delivers rich, vibrant sound when paired with JBL PartyBox speakers.



The JBL EasySing Microphone Mini is a pocket-sized microphone designed for easy singing and content creation on the go. It features vocal separation and a voice boost function that helps smooth out high notes, combining professional-level performance with a compact, portable design.

JBL 80th Anniversary Limited Edition Bookshelf Loudspeaker JBL L100 Classic 80. Harman

JBL 80th Anniversary Limited Edition Bookshelf Loudspeaker JBL L100 Classic 80. Harman

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