"Find and Connect to LG Products and Benefits Instantly"...LG Electronics Launches Exclusive ChatGPT App

Exclusive Online Store App Now Linked to 'Apps in ChatGPT'

LG Electronics announced on June 10 that it has launched an exclusive LGE.com app on OpenAI's ChatGPT.

'Apps in ChatGPT' is a service provided by OpenAI that allows users to directly access and utilize various external services within the ChatGPT chat window. It is characterized by enabling users to perform actions such as searching, booking, shopping, and content creation within a single conversation flow. After its initial release in October last year, the service has been available in Korea since early this year.

With the newly launched exclusive app from LG Electronics, users can instantly check LG product purchase information or subscription benefits directly within the ChatGPT chat window. It also provides direct links to product detail pages and promotion pages. In addition to supporting product exploration and purchase, users can receive faster and more reliable answers to everyday conversations about electronic products based on information from LG Electronics' official online store.

The exclusive LG Electronics app can be found by searching for 'LGE.COM' in the 'Apps' tab of the ChatGPT menu. By clicking 'Start Chat' in the app, the first chat window will open, and after the initial launch, users can quickly access it via the 'More (+)' button next to the ChatGPT chat window without searching for the app again.

Ilse Lee, Head of Korea Sales AX at LG Electronics, stated, "Following the introduction of our AI-based chatbot service, the first in the domestic electronics industry in September last year, we have now completed the connection to the dedicated ChatGPT app this month, which is expected to further enhance customer accessibility and convenience. Going forward, we will continue to expand integration with key platforms and channels commonly used by many customers, supporting the entire customer journey from purchasing to using LG appliances without interruption, and delivering a differentiated customer experience."

Meanwhile, in September last year, LG Electronics launched its AI-based chatbot service on its official online mall and KakaoTalk messenger. The service is designed to help customers more easily explore products, add items to the cart, inquire about product management, and apply for after-sales service. It is notable for providing responses not only in text but also utilizing images and videos, enabling easier and more intuitive communication.

This content was produced with the assistance of AI translation services.