Shinhan Life Showcases Organizational Culture on New ENA Variety Show "Idol Dispatch Work"

"Enhancing Brand Awareness and Favorability Through Variety Content"

Shinhan Life announced that it participated as the first company featured on the new ENA variety program "Idol Dispatch Work," which aired on June 10, introducing its employee work environment and organizational culture.

The program featured Eunhyuk of Super Junior, Dongjun of ZE:A, Inseong of SF9, and Hyunjae of The Boyz, who each spent a day as dispatched employees at Shinhan Life, directly experiencing various types of work at a life insurance company.

The cast members began with an introduction to the company and its organization, then participated in the daily work of the Brand Marketing Team, which is responsible for planning and producing brand videos, and the Claims Review Team, which handles insurance claim submissions and reviews. Through these experiences, they gained an understanding of the insurance company’s processes and proposed ideas for improving customer service.

According to Shinhan Life, the program naturally showcased the efforts of Shinhan Life employees to provide trustworthy insurance services, as well as the company’s collaborative organizational culture. It also highlighted the company’s customer-oriented work philosophy and open communication, attracting viewers’ attention.

Shinhan Life believes that the program has helped raise public understanding of the insurance industry, made the company’s actual work environment and organizational culture feel more approachable, and increased both employee pride and brand awareness and favorability.

A Shinhan Life representative said, “Through this variety content, we were able to introduce the role of an insurance company and Shinhan Life’s organizational culture in an easier and friendlier way. Going forward, we will continue to expand our contact points with customers through various content and communication activities, and effectively deliver Shinhan Life’s brand value.”

This content was produced with the assistance of AI translation services.