11st Street Launches on "JD Worldwide"... Officially Expands Reverse Direct Purchase Business in China

11st Street Pavilion Launches on JD.com
Over 350 Brands Showcased Across Beauty, Food, and Fashion

On June 10, 11st Street announced that it has opened the "11st Street Pavilion" on "JD Worldwide," the cross-border e-commerce platform of China's JD.com, marking the official launch of its reverse direct purchase business in China.

Through the 11st Street Pavilion, 11st Street sellers can easily enter the Chinese market without initial burdens such as shipping and marketing, and are now able to sell their products to the customers of JD.com, which boasts over 700 million annual active consumers.

11st Opens JD Worldwide 11st Special Store. 11st

The 11st Street Pavilion is featured on the main page of JD Worldwide alongside other global e-commerce operators such as Amazon, Walmart, and Rakuten. It is also accessible via search on the JD.com app, which records around 100 million daily active users (DAU).

Currently, the 11st Street Pavilion offers over 350 branded products across various categories favored by Chinese consumers, with a focus on K-beauty brands, as well as processed foods, health supplements, fashion, living, and baby products. In accordance with JD.com's policy of selling only genuine products, only items from brand headquarters and official distributors are available. Free shipping benefits are provided for purchases over 159 yuan (approximately 35,000 won).

To celebrate the opening of the 11st Street Pavilion, 11st Street is holding a launch promotion until June 30. In particular, this launch promotion coincides with the '618 Shopping Festival,' the largest shopping event in China running until June 18, and is expected to maximize exposure.

During the event period, 11st Street will host "Brand Day," introducing and selling popular Korean brands at special prices each day. Across seven categories—including beauty (Dongkook Pharmaceutical, Kimjungmoon Aloe, Tony Moly, Scinic, etc.), fashion (J. Estina, Venus, etc.), health supplements (Onnuri Pharmacy, etc.), processed foods (Cheongwoo Foods, Hojungga, etc.), and living (Alleurman, etc.)—Korean products favored by Chinese consumers will be showcased.

All customers will receive a 15% discount of 30 yuan for every 200 yuan spent, and first-time customers of the 11st Street Pavilion will be issued an additional 5 yuan discount coupon, as part of 11st Street's efforts to boost sales.

Hyunho Shin, Head of Strategy Group at 11st Street, stated, "We expect the 11st Street Pavilion to serve as a catalyst for revitalizing e-commerce between Korea and China by providing Korean sellers with opportunities for growth in the Chinese market and offering Chinese consumers a convenient shopping experience of Korean products." He added, "Going forward, we plan to strengthen our service competitiveness by expanding brands and product categories through continuous cooperation with JD.com and by proactively launching various promotions."

This content was produced with the assistance of AI translation services.