Apple Unveils 'Siri AI' at WWDC... From Voice Assistant to Personalized AI Assistant
"Siri AI Strictly Protects Privacy"
Tim Cook Delivers Final WWDC Keynote
Apple has revamped its AI features by introducing Apple Intelligence and Siri AI, both based on Google’s Gemini.
On June 8 (local time), Apple unveiled its AI assistant, Siri AI, at its annual Worldwide Developers Conference (WWDC) held in Cupertino, California, USA. Siri AI is the new version of the voice assistant Siri, now capable of recognizing content and images displayed on the screen. It can understand personal context such as messages, emails, and photos, and process them in a user-customized way. Users can review previous conversations or start new ones through the Siri app.
At the core of Siri AI is Apple Intelligence, which operates on a new architecture. Apple Intelligence is built on Google’s Gemini, tightly integrating Apple’s foundation model into the Apple ecosystem while ensuring user privacy.
Craig Federighi, Senior Vice President of Software Engineering at Apple, explained, “Useful AI must prioritize users’ needs, blend seamlessly into products people use every day, and ensure that personal information is thoroughly protected in every step based on personal context. This is our vision for Apple Intelligence.”
While Siri AI utilizes user information, it is designed to protect privacy. This is achieved by running Apple’s foundation model both on the device itself and on servers using private computing. Federighi emphasized, “Through on-device AI and private cloud, we have blocked anyone, including Apple, from accessing or storing users’ data.”
Siri AI will be applied to the developer preview operating system starting today, and it is scheduled to be released as a beta version this fall.
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Meanwhile, Tim Cook, Chief Executive Officer, who delivered his final WWDC keynote, remarked, “Apple has always set the ultimate goal of enriching people’s lives by creating the world’s best products. It has been the honor of a lifetime to continue our mission alongside a team that brings about lasting change in people’s lives, grounded in creativity, dedication, and conviction.”
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