Idus Launches World Refugee Day Donation Campaign with UN Refugee Agency

Launching a Goods-Based Participatory Campaign

Backpackr announced on June 9 that its handmade commerce platform, Idus, will hold the second edition of its goods collaboration exhibition with the United Nations Refugee Agency (UNHCR) on June 20 to mark World Refugee Day, launching a donation campaign in partnership with the organization.

This project reinterprets the official UN Refugee Agency characters "Onduck" and "Ttoto" as handmade works of art, with three artists participating to present a total of four items. The participating artists and works include: ▲ Heemuse (Onduck traditional norigae keyring, Onduck embroidered pouch) ▲ Damandeundang (Onduck and Ttoto keycap and keycap keyring) ▲ Sonyeogamseong Tteugaegongju (Onduck and Ttoto handmade scrubbing sponges).

Officials from Idus and the United Nations Refugee Agency are taking a commemorative photo at the donation ceremony. Idus

Along with the launch of the new goods, Idus delivered a donation of 20 million won earlier this month to support refugees. The donation will be used for refugee support activities around the world.

In addition, promotional activities will be conducted through major channels on the platform as the exhibition begins, and the company plans to use World Refugee Day as an opportunity to spread messages for the public good. Furthermore, Backpackr intends to continue expanding its participatory collaboration model that combines handmade creation with public campaigns.

Donghwan Kim, CEO of Backpackr, said, "Based on the potential of public interest IP-based projects proven through our first collaboration, we decided to expand our partnership. We will continue to grow collaborations that connect creativity and consumption with social value."

This content was produced with the assistance of AI translation services.