New Paradigm Invests in Silver Tech Startup Yoyangi with Pre-Series A Funding

B2B Subscription Model Merging Content and AI
Achieving 3.8x Revenue Growth Within Two Years of Founding

New Paradigm Investment (New Paradigm) announced on June 9 that it has completed a pre-Series A investment in Yoyangi Co., Ltd., a startup operating an artificial intelligence (AI)-powered senior matching platform. New Paradigm is an accelerator (AC) subsidiary of TS Investment, a KOSDAQ-listed venture capital (VC) firm. This move is interpreted as part of New Paradigm's strategy to make proactive investments in promising startups in the silver tech sector, a key infrastructure area in the era of population aging.

As of 2024, the financial scale of the long-term care insurance benefits for the elderly in Korea stands at 14.7 trillion won, representing a 55% surge compared to 2020. This sharp increase demonstrates the rapid expansion of the silver industry. However, many nursing care facilities nationwide remain small-scale operations, and chronic challenges such as information disconnect and operational inefficiency between demand and supply sides have persisted as fundamental issues.

From left, Sangseung Bae, Co-CEO of New Paradigm; Woongtaek Jung, CEO of Yoyangi; Jehyeon Park, Co-CEO of New Paradigm. New Paradigm

To address such information asymmetry, Yoyangi has been operating its own platform and the YouTube media channel 'Yoyangi TV.' By combining on-site expert reviews with video content, the company has provided consumers with region- and theme-based (rehabilitation, new facilities, religion, etc.) comparative data on customized care facilities.

The company has also achieved remarkable financial performance through its B2B subscription-based business model. The number of paid partner care institutions working with Yoyangi surged from 14 in 2024 to 82 in 2025, with a target of securing 150 institutions within this year.

This expansion of infrastructure has directly translated into a sharp rise in performance, with revenues jumping from 200 million won in 2024 to a projected 770 million won in 2025. This marks an impressive 3.8-fold growth within just two years since the company's founding. Yoyangi has also enhanced its external credibility by being selected as an influencer in partnership with the Ministry of Health and Welfare and being designated for the “Little Penguin” program by the Korea Credit Guarantee Fund.

The newly secured pre-Series A funding will be primarily allocated to the advancement of the ‘Platform 2.0’ project, which aims to integrate accumulated qualitative counseling assets with speech-to-text (STT) and AI analysis technology, as well as the development of administrative automation solutions for frontline care facilities. In the mid- to long-term, Yoyangi envisions evolving into a comprehensive data platform that vertically integrates the value chain across the entire silver care industry—encompassing contract meal distribution, senior B2B education, care facility sales and succession consulting—using data.

Jehyeon Park, Co-CEO of New Paradigm, stated, "We plan to actively support Yoyangi so that it can expand beyond a simple matching platform and grow into a senior care data platform, including connecting with the TIPS program, attracting follow-on investments, and building strategic partnerships."

This content was produced with the assistance of AI translation services.