Comprehensive Critique of Ruling Party’s Election Strategy via Social Media

"Complacently Relied on President’s Approval Ratings"

Lack of Strategy and Incompetence of Democratic Party Seen as Arrogance in TK Region

Assemblywoman Im Mi-ae, head of the Gyeongbuk provincial branch of the Democratic Party, assessed the June 3 local elections on June 8 by stating, "The Democratic Party lost." She explained that, from the perspective of the Daegu-Gyeongbuk (TK) region, the series of responses shown by the Democratic Party during the campaign was perceived as "an abuse of power" and "arrogance."


On this day, Assemblywoman Im sharply criticized the ruling Democratic Party's election strategy as seen through TK eyes, using her social media account.


She said, "Most people in Daegu and North Gyeongsang Province did not relate at all to the Democratic Party's slogan of 'ending rebellion and restoring national normalcy.' They felt that the issue of rebellion was already being handled by the judiciary, and instead wanted to focus on the future—on strategies for national advancement and balanced regional development under the Lee Jaemyung administration." She continued, "Kim Boo-kyum, the Democratic Party candidate for mayor of Daegu, was the one who understood this better than anyone else. From the very beginning until the end of the campaign, he never brought up the rebellion. Instead, he met with Daegu citizens by expressing concern about Daegu's realities, acknowledging that he and the political establishment could not escape responsibility, and sharing reflections and apologies. He engaged with citizens by discussing Daegu's future and its youth."


Kim Boo-kyum, the Democratic Party candidate for mayor of Daegu, was seen conceding defeat at the campaign office in Dalseo-gu, Daegu on the 4th. Photo by Yonhap News Agency

Kim Boo-kyum, the Democratic Party candidate for mayor of Daegu, was seen conceding defeat at the campaign office in Dalseo-gu, Daegu on the 4th. Photo by Yonhap News Agency

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Regarding the initial surge in support for candidate Kim Boo-kyum, she analyzed, "The Lee Jaemyung administration appeared to be managing state affairs more stably than expected, and there was also the sense that the disorganized leadership of Jang Donghyuk needed to be reprimanded to sober up the conservative camp. In addition, the difficult situation in Daegu led to a realistic judgment that the city needed help from the Lee Jaemyung administration. These factors combined to create stronger-than-expected momentum for Kim early in the race."


However, Assemblywoman Im pointed out that these factors alone did not translate into votes for Kim. She said, "Even if the Lee Jaemyung administration was performing well, there was no compelling reason for the Democratic Party to take even more seats or to monopolize local power. During the campaign, the controversy over the Special Prosecution Law for fabricated indictments and the Starbucks incident fueled suspicions that the Democratic Party was trying to abuse its power."


Assemblywoman Im said, "One of the most common things I heard on the streets was, 'The president is doing well, but the Democratic Party already has too many seats.' Despite the high approval rating for the administration, people used their votes to 'keep the Democratic Party in check.'" On the other hand, she criticized the Democratic Party for running the campaign complacently, relying too much on the president's approval rating. She analyzed, "Because they tried to run the campaign on the strength of Lee's approval, they were extremely lazy."



She also raised concerns that the June 3 local elections ended up focusing on the by-elections for the National Assembly seats in Pyeongtaek, Gyeonggi Province and Buk-gap, Busan. She said, "What was most disappointing and infuriating was that all the news coverage was concentrated on the conflict in Pyeongtaek and on Han Donghoon. The party played no role at all as the conflict spread beyond the candidates and campaign teams to even divide supporters. It was incompetent." Assemblywoman Im explained that people in TK tend to interpret such incompetence as "arrogance on the part of the Democratic Party." She added that these strategic missteps only served to deepen existing prejudices against the party.


This content was produced with the assistance of AI translation services.

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