HPIO Subsidiary JOODOC Launches at The Hyundai Seoul

HPIO, a global health and wellness company, announced that its subsidiary dermacosmetic brand JOODOC has launched at Hyundai Department Store The Hyundai Seoul, further strengthening its brand awareness.

Judak has opened a store at Be CLEAN, the clean beauty shop of Hyundai Department Store The Hyundai Seoul. HPO

On June 9, HPIO stated that JOODOC has entered Be CLEAN, the clean beauty curated shop at Hyundai Department Store The Hyundai Seoul. JOODOC is a medical self-care brand developed by dermatologist and CEO Lee Juhui, based on 15 years of clinical and medical experience, and focuses on creating products that strengthen the skin barrier.

The products featured at the store include the flagship cleansing line: Rose Gentle Cleansing Milk and Propolis Gentle Cleansing Foam. Both products have maintained steady sales at Olive Young, establishing themselves as brand bestsellers.

The Hyundai Seoul has emerged as a key distribution hub for K-beauty, with visitors from 182 countries last year alone. In the first quarter of this year, foreign customer sales at The Hyundai Seoul increased by 121% compared to the previous year.

JOODOC plans to leverage this new store opening to further boost brand awareness among international tourists. Earlier this year, HPIO established a foothold for its North American expansion by officially launching JOODOC on Amazon, the world’s largest e-commerce platform.

Lee Juhui, CEO of JOODOC Dermacosmetic, said, “We plan to expand our distribution channels and programs so that more people can experience the dermatologist-prescribed professional self-care routine in their daily lives.”

This content was produced with the assistance of AI translation services.