NH Nonghyup Card Promotes Rural-Urban Cooperation with Launch of 'Right Eum Card'

NH Nonghyup Card announced on June 9 that it has launched the 'Right Eum Card,' designed to promote mutual growth between rural and urban areas while providing balanced benefits.

This new product offers preferential benefits related to agriculture and healthcare for members of agricultural cooperatives, and enhanced rewards for travel, accommodation, and fuel purchases for customers in urban areas. To improve customer convenience, both credit and debit card versions have been released. The credit card also supports mobile issuance.

The 'Right Eum Credit Card' accumulates a basic 0.5% in NH Points at both domestic and overseas merchants, with no restrictions on monthly performance or accumulation limits. If the previous month's usage criteria are met, an additional 0.5% preferential accumulation is provided. Hanaro customers receive a preferential rate of 0.7%, and agricultural cooperative members receive 1%. However, only the highest preferential accumulation rate is applied for each customer.

The newly released 'Right Eum Debit Card' accumulates a basic 0.2% in NH Points, with no monthly performance or accumulation limits. If the previous month's usage criteria are met, members receive an additional 0.2%, Hanaro customers receive an additional 0.1%, allowing for a maximum benefit of up to 0.4%. Additionally, when the previous month's criteria are met, the debit card provides a combined 0.5% accumulation in all eligible areas of the Rural Eum and Urban Eum packs, which are also offered to credit cardholders.

An NH Nonghyup Card representative stated, "We designed this product to connect rural and urban communities and address their differing needs in a single card." The representative added, "We will continue to practice rural-urban cooperation and introduce differentiated financial services that provide real benefits to both farmers and customers."

This content was produced with the assistance of AI translation services.