Osan City’s ‘Yamac Festival’ Attracts 98,000 Visitors, Boosts Local Economy

10th Anniversary Yamac Festival in Osan Draws Huge Crowds
A Signature Event Blending Traditional Market and Craft Beer
28 Breweries from Across the Nation Join for the 10th Anniversary
Consumption Promotion Campaign for High Oil Price Support Funds Held Alongside Festival

The Yamac Festival, Osan City's representative festival in Gyeonggi Province, once again cemented its status as a leading local event this year by attracting a large number of visitors. In particular, a consumption promotion campaign for high oil price damage support funds was also held at the festival site, helping to revitalize traditional markets and neighborhood businesses.

From the 5th to the 7th, approximately 98,000 people visited the 13th Yamack Festival held throughout Osan Osak Market area. Provided by Osan City

Osan City announced on June 8 that approximately 98,000 people visited the 13th Yamac Festival, which took place from June 5 to 7 in the Osan Osaek Market area.

This year's festival, organized by the Osan Osaek Market Merchants Association, marked its 10th anniversary with an even richer array of programs. Twenty-eight breweries from across the country participated, presenting around 200 types of craft beer. The event also featured traditional market foods, cultural performances, and interactive programs, capturing the attention of both residents and tourists.

Under the theme "Enjoying and Creating the Moments of Osan Together," the festival's opening ceremony included a performance where participants shouted "Time To Cheers!" in hopes of celebrating the past decade's growth and wishing for further progress in the future.

During the festival, a variety of cultural and artistic programs such as Korean traditional music performances, busking, and DJ parties continued, creating a space where all generations could come together. The opportunity to enjoy unique craft beers from all over the country alongside a diverse selection of food from Osaek Market was also met with an enthusiastic response.

On June 6, Memorial Day, the festival featured performances with a more subdued atmosphere and screenings of films related to Memorial Day, adding deeper meaning by honoring the spirit of the fallen patriots.

Thorough safety management measures were put in place. Osan City, the police department, fire station, Korea Gas Safety Corporation, Korea Electrical Safety Corporation, and the safety management advisory group conducted a final safety inspection before the event. Throughout the festival, they focused on maintaining safety and order to prevent any accidents.

This year's Yamac Festival drew a large crowd to Osaek Market, injecting new energy into the traditional market and surrounding business districts. The event demonstrated how the Yamac Festival, which has served as a bridge between craft beer and the local economy, is firmly establishing itself as Osan's signature festival.

Kim Juhyun, President of the Osaek Market Merchants Association, said, "We were able to successfully wrap up the 10th anniversary of the Yamac Festival thanks to the joint efforts of the local government, merchants, and related organizations. We will continue to develop more diverse content so that the festival can grow beyond Gyeonggi Province and become the nation's largest craft beer festival."

Osan Mayor Lee Gwonjae stated, "The Yamac Festival is Osan's representative festival, led by merchants themselves. Seeing the festival bring vibrancy not only to Osaek Market but also to the neighboring business areas demonstrated its positive impact on the local economy. I hope the festival will continue to grow as an event visited by many citizens and tourists alike."

Osan City is promoting local economic revitalization by conducting a consumption promotion campaign for the high oil price damage support fund at the 13th Yamac Festival site. Photo by Osan City

Osan City Encourages Use of High Oil Price Support Funds at Yamac Festival

The consumption promotion campaign for high oil price damage support funds, conducted alongside the festival, also drew significant attention.

At the Yamac Festival, Osan City carried out promotional activities encouraging citizens and visitors to use the support funds. The intent was to ensure that the funds would flow directly into local spending and provide tangible assistance to small business owners and the self-employed.

The city provided information on the usage period and eligible stores for the support funds, and worked to register breweries, food booths, and flea market sellers participating in the festival as temporary local currency merchants. This allowed festival-goers to use their support funds naturally while enjoying the event.

Additionally, banners and information stickers were installed throughout the venue to provide details on how to use the support funds, helping to foster an atmosphere of increased consumption.

According to Osan City, as of June 8, the cumulative payout rate for the high oil price damage support funds had reached 94%. The funds can be used until August 31, and any unused amounts after that date will automatically expire.

Lee Gyeonghee, Head of the Local Economy Division, said, "We are working to expand the available locations and strengthen on-site promotion so that citizens can conveniently use the high oil price damage support funds at local festivals such as the Rose Festival and Yamac Festival. I encourage everyone to actively use the support funds within the valid period so that they can provide real help to local small businesses and the self-employed."

This content was produced with the assistance of AI translation services.