Silicontwo Launches Mexican Subsidiary... Accelerates K-Beauty Expansion in South America

Establishing Local Direct Purchase System
Sales Contributions Expected from Q2
Pursuing Establishment of Brazilian Subsidiary
Accelerating Expansion into Central and South American Markets

Global K-beauty distribution platform Silicontwo is ramping up its operations in Mexico, initiating a full-scale expansion into the South American market.

Silicontwo announced on June 8 that its Mexican subsidiary completed local operational setup in May and began business activities this month. Positioned as a strategic base connecting North and South America, the Mexican subsidiary will serve as a forward operating post for further expansion into the Central and South American markets. Silicontwo has established a direct local purchasing structure, securing both logistics efficiency and price competitiveness. Related performance is expected to be reflected in the company’s sales from the second quarter of this year onward.

Amid continued growth in K-beauty exports to Central and South America, Silicontwo plans to accelerate its market penetration based on its competitive edge in local logistics and customs clearance.

Silicontwo will also participate in the "National Promotion Pavilion for the 48 Countries Competing in the World Cup" event, held at Chapultepec Park in Mexico City from June 9 to 21, at the invitation of the Embassy of the Republic of Korea in Mexico. During the event, Silicontwo will introduce its global platform "StyleKorean" as well as K-beauty brands such as Medicube, Round Lab, Tocobo, and Celimax to local consumers.

Silicontwo further revealed that it is pursuing entry into Brazil, the largest cosmetics market in South America. The company is currently taking steps to establish a local subsidiary within this year, with plans to expand its market presence based on the new entity.

Meanwhile, Silicontwo distributes K-beauty products to over 170 countries worldwide, including the United States, Europe, the Middle East, and Southeast Asia.

This content was produced with the assistance of AI translation services.