Boram Group Strengthens Premium Wellness Services with Fieldone Partnership

Expansion of Sports Content Including Pickleball and Padel

Boramb Group announced on June 8 that it has recently formed a strategic partnership with global sportainment company FieldOne.

This partnership was established to expand the customer benefit content of its premium membership program, B&Alliance. The two companies plan to build a cooperative framework to provide member benefits and expand services in the sports and wellness sectors.

Boramb Group and FieldOne officials are taking a commemorative photo at the business agreement ceremony. Boramb Group

The main areas of collaboration include: providing member discounts and preferential services; jointly planning subscription-based and conversion-based exclusive products in connection with the LifeLink service; operating customized products through offline locations; and conducting joint promotions and marketing activities utilizing both companies' member platforms and customer touchpoints. The two companies are currently discussing benefits such as usage discounts at 31 sports and wellness facilities, including Mmove, which provides sports content like pickleball and padel.

Through this partnership, Boramb Group aims to expand sports and wellness benefits that B&Alliance members can experience in their daily lives and to increase the utilization of its membership services. Going forward, the company is also considering gradually expanding the scope of cooperation to include subscription-based products and conversion-type partnership products linked to the LifeLink service.

A Boramb Group official said, "We will continue to discover premium content that supports customers' healthy leisure and lifestyle in order to further strengthen the competitiveness of our membership program."

This content was produced with the assistance of AI translation services.