Sky Blue Asset Produces 562 Excellent Certified Planners for 2026... 96 Named GA Masters

Excellent Certified Planners Increase by 26% Year-on-Year
“GA Masters” with Five Consecutive Years of Certification Rise by 41%

Sky Blue Asset (Co-CEOs Jung Guyong and Sim Kisu) announced that in the 2026 Excellent Certified Planner Selection Evaluation, a total of 562 affiliated planners (out of 2,806 in total) were selected as Excellent Certified Planners in the domestic insurance industry, thanks to consistent ethical sales practices and a systematic sales support system. This figure represents an increase of 116 compared to last year’s 446, an approximate 26% rise.

In particular, the number of “GA Masters”—a title awarded to planners who have maintained Excellent Certified Planner status for five consecutive years—rose from 68 last year to 96 this year, marking a roughly 41% increase from the previous year.

Within the insurance industry, the Excellent Certified Planner program is regarded as one of the representative certification systems for evaluating planners’ professionalism and sound sales practices. Recently, with a stronger focus on financial consumer protection, contract retention rates, consumer complaint management, and the completeness of sales have become key criteria for assessing a planner’s competitiveness.

To become an Excellent Certified Planner, one must work at the same company for at least three years and maintain a combined 13th-month retention rate of over 90% for both life and general insurance. Additional requirements include having earned at least 45 million won in annual income in the previous year, with no history of incomplete sales, complaints, or legal/regulatory violations. Because of these requirements, the qualification is known to be attainable only through a comprehensive assessment of not only sales performance, but also ethical standards and consumer protection capabilities.

To become a GA Master, one must maintain the Excellent Certified Planner status for five consecutive years. Given the high retention rate, customer management skills, and consistent sales performance required, this title serves as an indicator of long-term expertise.

Currently, GA Masters at Sky Blue Asset account for 3.4% of all planners, exceeding the industry average of 2.7%. In the industry, the proportion of GA Masters is viewed as one of the indicators of planners’ retention and professional level, rather than just organizational size.

Sky Blue Asset cited its sales support system and onboarding assistance programs as key factors driving the continuous increase in the number of Excellent Certified Planners and GA Masters. The company explained that it operates educational programs, sales support systems, and consumer protection frameworks so that planners can achieve long-term growth rather than focusing solely on short-term results.

The company also stated that it has consistently emphasized a culture of compliance management. As the insurance sales environment shifts toward consumer protection, the company explained that an organizational culture built on ethical and compliant sales practices is contributing to higher contract retention rates and enhanced customer trust.

In fact, Sky Blue Asset expanded its organization by increasing the number of planners by 974 over the past year. However, a significant portion of the newly appointed planners have not yet reached the evaluation period for Excellent Certified Planner status. As a result, the company noted that the number of Excellent Certified Planners and GA Masters is likely to increase further in the future.

Meanwhile, in the general agency (GA) industry, with the expansion in planner headcount, the importance of qualitative growth indicators such as retention rate, completeness of sales, and consumer complaint management is increasing. Accordingly, interest in objective evaluation criteria like the Excellent Certified Planner system is also on the rise.

Amid these market trends, the ratio of Excellent Certified Planners and GA Masters is increasingly becoming a powerful tool that demonstrates a company’s sustainability, going beyond simple honor. As financial authorities tighten regulations and consumers become more discerning, it is expected that only organizations with transparent sales systems and a high level of professionalism—rather than just large-scale GAs—will survive, deepening polarization within the industry.

A representative from Sky Blue Asset stated, “The increase in Excellent Certified Planners and GA Masters is not just about performance figures, but the result of customer trust, contract retention, and ethical sales practices.”

Co-CEO Jung Guyong commented, “The increase in Excellent Certified Planners and GA Masters is one of the key indicators of the company’s qualitative growth,” adding, “We will continue to create an environment and corporate culture where planners practicing ethical sales can grow and remain with the company for the long term.”

This content was produced with the assistance of AI translation services.