$28 for a Beer: "Is This for Real?"... U.S. Stadium Prices Make Headlines Ahead of World Cup

Controversy Over Stadium Prices in the U.S. Ahead of World Cup

As the 2026 FIFA World Cup in North America approaches, the high prices of beverages at stadiums in the United States have become a hot topic among football fans. Many overseas fans unfamiliar with local prices are responding that the cost of drinks inside stadiums is excessively expensive.

Beer. Photo is unrelated to the specific content of the article. Pexels

On June 8 (local time), the UK sports news website HITC reported, "The high prices of drinks at U.S. stadiums are causing controversy among European fans."

According to a photo of a stadium drink menu posted on X (formerly Twitter) by Simon Pitch, a football reporter for the Press Association, premium beer is priced at $18 (about 28,000 won), while regular beer costs $16.75 (about 26,000 won). Premium cocktails are sold for $26.50 (about 41,000 won). The price of regular bottled water reaches $7.5 (about 11,600 won).

It is unclear if these prices include value-added tax (VAT).

Fans residing in the United States are accustomed to such prices, but visitors from overseas continue to express surprise at the high costs.

Photo by Simon Pitch, a football reporter for the Press Association, shows a photo of the stadium drink menu posted on X (formerly Twitter).

The outlet also noted, "For overseas fans who are not used to the tipping culture in the U.S., the actual spending burden may feel even greater," adding, "Since the U.S. pricing system is unfamiliar to European fans, related controversies are likely to continue throughout the tournament."

This content was produced with the assistance of AI translation services.