KGM Launches "Musso" in Chile, the Largest Pickup Market in Central and South America

Over 100 Dealers and Influencers from Eight Countries Attend

KG Mobility (KGM) announced on the 8th that it held a global launch event for the "Musso" on the 4th and 5th (local time) in Santiago, the capital of Chile, inviting dealers and influencers to begin targeting the Central and South American export market.

KG Mobility (KGM) announced on the 8th that it will hold the global launch event for the 'Musso' on the 4th and 5th (local time) in Santiago, the capital of Chile, inviting dealers and influencers, and will begin targeting the Latin American export market. KGM

More than 100 dealers and influencers from eight countries, including Chile, Colombia, and Costa Rica, attended the event. The program included product briefings and test drives, allowing participants to experience Musso's distinctive strengths, such as its driving performance and ride comfort, firsthand.

In addition, individual country conferences were held to discuss business operations and key issues for major countries in the second half of the year. Attendees also shared requirements for product enhancements to improve competitiveness and discussed regional marketing strategies.

Chile is recognized as one of the top markets for pickup trucks due to its industrial structure and geographical characteristics, where pickup models are seen as multi-purpose vehicles that meet both work and everyday needs, rather than simply commercial vehicles. In particular, Chile represents KGM's largest pickup market in Central and South America, and this event is expected to serve as an important opportunity to strengthen business competitiveness and build a foundation for sales expansion in the regional market.

KG Mobility (KGM) announced on the 8th that it held a global launch event for the 'Musso' on the 4th and 5th (local time) in Santiago, the capital of Chile, inviting dealers and influencers to target the export market in Latin America.

A KGM official stated, "Chile, the largest pickup market in Central and South America, accounts for about 20% of the total automobile market (as of 2025) with pickup models, making it a key segment. The Musso is competitive because it meets the practical needs of Central and South American consumers while maintaining the essential utility and toughness of a pickup. We plan to increase sales volume through collaboration with local dealers."

This content was produced with the assistance of AI translation services.