Enhancing the Shopping Experience Through Data-Driven Insights

Hwahae Global, which operates the beauty platform Hwahae, announced on June 8 that it will conduct a live commerce event together with the skincare brand Abib in the afternoon.


This live broadcast has been designed to provide Hwahae's unique and differentiated shopping experience, connecting product discovery to purchase, based on review and rating data categorized by skin type, concern, and product category. Hwahae has selected the beauty creator 'Jihye Sarang' as the live creator for the event.


Image related to live commerce conducted by Hwahae Global and Abib. Hwahae Global

Image related to live commerce conducted by Hwahae Global and Abib. Hwahae Global

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During this live session, Hwahae Global will introduce Abib's new moisturizing care line, 'Hyaluronic Boom,' and communicate with users in real time to help them better understand the products and make purchases more conveniently. In addition, the event will feature more than five exclusive sets, including two new products—a serum and a cream—along with discounts of up to 62 percent and a giveaway event for AirPods Pro.



A representative from Hwahae Global stated, "We will continue to introduce verified brands and products with a variety of benefits and expand opportunities for communication between brands and customers."


This content was produced with the assistance of AI translation services.

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