Lego Group Launches 'World Play Day' Campaign with Actor Jason Momoa
To Be Held on June 11 in Celebration of the International Day of Play
Lego Group announced on June 8 that it will launch the "World Play Day" campaign with actor Jason Momoa ahead of the United Nations (UN) "International Day of Play" on June 11, 2026.
The "World Play Day" is a campaign held annually by Lego Group to raise awareness about the importance of play, in celebration of the "International Day of Play" on June 11. This year, under the message "Never Stop Playing," actor Jason Momoa has been newly selected as the campaign ambassador, or "Playmaker." The campaign aims to emphasize the importance of family playtime.
Lego Group has released a campaign video with Jason Momoa encouraging families to discover the value of play in their everyday lives. In the video, Jason Momoa, acting as the "Playmaker," explores both reality and imagination to introduce five key skills that can be developed through play: creativity, resilience, confidence, problem-solving, and collaboration.
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Julia Goldin, Chief Product and Marketing Officer of Lego Group, stated, "Play is a powerful force that connects generations and fosters imagination," adding, "We hope that families will rediscover the joy and value of playing together through Lego play."
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