Pop Mart Korea Officially Opens "Hirono Plaza Market Branch"

Collaborative Promotion with Plaza Market

Pop Mart Korea announced on June 8 that it has officially opened the first regular store in Korea for its core brand intellectual property (IP), "Hirono," named the "Hirono Plaza Market Branch."

The "Hirono Plaza Market Branch" features "Passing Station" as its main visual theme, capturing Hirono's journey through major cities such as Shanghai, Thailand, and London, before arriving in Seoul. The store's interior reinterprets everyday elements of Korean subway stations. While highlighting the unique charm of Plaza Market, where the city and daily life intersect, the store aims to provide a comfortable "resting place" where anyone can stop by for a moment.

Front view of Hirono Gwangjang Market store. Popmart Korea

To commemorate the opening, Pop Mart Korea is launching a special promotion in collaboration with the local Plaza Market community. It is distributing the "Hirono Plaza Market Map," introducing various shops within Plaza Market recommended by Hirono, to support and revitalize the local businesses. In addition, a customized "Hirono Set" for solo visitors has been introduced at all three locations of "Parkgane Bindaetteok" within Plaza Market, including the store directly opposite the entrance to the "Hirono Plaza Market Branch." This menu has been available since the 5th and will be sold for one month.

A Pop Mart Korea representative stated, "The Hirono Plaza Market Branch was designed not merely as a retail space, but as a stopover where customers can fully experience the journey and sentiment of Hirono. We aim to deliver a distinctive cultural experience that only the global IP Hirono can offer, right here at Plaza Market, one of Seoul's most iconic local destinations."

This content was produced with the assistance of AI translation services.